MBA 706 Kim 2026-2027
Frequently Tested Exam Questions With
Verified Multiple Choice and Conceptual
Actual 100% Correct Detailed Answers
Guaranteed Pass!!Current Update!!
1. What are business products?
•Raw materials - Iron ore, chemicals, agricultural products, wood pulp
•Component parts - Spark plugs, computer chips, pane glass, hard drives
•Process materials - Food additives, wood sealants, paint colorings
•Maintenance, repair, and operating products – Furniture, building security,
janitorial services
•Installations - Enterprise software, buildings, heat and air systems
•Business services - Legal services, accounting services, consulting, research
services
2. What are the five steps in the Consumer Buying Process?
A. Planning, Buying, Using, Reviewing, Disposing
B. Need Recognition, Information Search, Alternative Evaluation, Purchase, Post-
Purchase
C. Awareness, Interest, Desire, Action, Loyalty
D. Search, Compare, Buy, Review, Replace
Answer: B
,3. Consumer needs are based on which two types of stimuli?
A. Cultural vs. social
B. Emotional vs. rational
C. Internal vs. external
D. Personal vs. situational
Answer: C
3. When does a need occur in the consumer buying process?
A. When consumers are exposed to advertising
B. When existing satisfaction does not match desired satisfaction
C. When the consumer has extra income
D. When a product is discounted
Answer: B
4. Which of the following is an example of an internal stimulus?
A. Advertising
B. Window shopping
C. Hunger or thirst
D. Salesperson persuasion
Answer: C
5. Which of the following is an example of an external stimulus?
A. Fatigue
B. Personal memories
C. Advertising or window shopping
D. Psychological motives
Answer: C
, 6. What is a “want” in consumer behavior?
A. A basic survival requirement
B. A desire for a product that can satisfy a need
C. A product consumers buy regularly
D. A mandatory purchase
Answer: B
7. What is the definition of “demand”?
A. A need supported by emotion
B. A want backed by ability and willingness to purchase
C. A product that is advertised heavily
D. A psychological urge
Answer: B
8. Which outcome occurs when a product exceeds expectations?
A. Satisfaction
B. Dissatisfaction
C. Delight
D. Cognitive dissonance
Answer: C
9. Which outcome occurs when a product meets expectations?
A. Satisfaction
B. Delight
C. Dissatisfaction
D. Uncertainty
Answer: A
Frequently Tested Exam Questions With
Verified Multiple Choice and Conceptual
Actual 100% Correct Detailed Answers
Guaranteed Pass!!Current Update!!
1. What are business products?
•Raw materials - Iron ore, chemicals, agricultural products, wood pulp
•Component parts - Spark plugs, computer chips, pane glass, hard drives
•Process materials - Food additives, wood sealants, paint colorings
•Maintenance, repair, and operating products – Furniture, building security,
janitorial services
•Installations - Enterprise software, buildings, heat and air systems
•Business services - Legal services, accounting services, consulting, research
services
2. What are the five steps in the Consumer Buying Process?
A. Planning, Buying, Using, Reviewing, Disposing
B. Need Recognition, Information Search, Alternative Evaluation, Purchase, Post-
Purchase
C. Awareness, Interest, Desire, Action, Loyalty
D. Search, Compare, Buy, Review, Replace
Answer: B
,3. Consumer needs are based on which two types of stimuli?
A. Cultural vs. social
B. Emotional vs. rational
C. Internal vs. external
D. Personal vs. situational
Answer: C
3. When does a need occur in the consumer buying process?
A. When consumers are exposed to advertising
B. When existing satisfaction does not match desired satisfaction
C. When the consumer has extra income
D. When a product is discounted
Answer: B
4. Which of the following is an example of an internal stimulus?
A. Advertising
B. Window shopping
C. Hunger or thirst
D. Salesperson persuasion
Answer: C
5. Which of the following is an example of an external stimulus?
A. Fatigue
B. Personal memories
C. Advertising or window shopping
D. Psychological motives
Answer: C
, 6. What is a “want” in consumer behavior?
A. A basic survival requirement
B. A desire for a product that can satisfy a need
C. A product consumers buy regularly
D. A mandatory purchase
Answer: B
7. What is the definition of “demand”?
A. A need supported by emotion
B. A want backed by ability and willingness to purchase
C. A product that is advertised heavily
D. A psychological urge
Answer: B
8. Which outcome occurs when a product exceeds expectations?
A. Satisfaction
B. Dissatisfaction
C. Delight
D. Cognitive dissonance
Answer: C
9. Which outcome occurs when a product meets expectations?
A. Satisfaction
B. Delight
C. Dissatisfaction
D. Uncertainty
Answer: A
