SPMT 370 Exam 1 questions with answers

SPMT 370 Exam 1 questions with answers
|\ |\ |\ |\ |\ |\




Sports Marketing Official Definition
|\ |\ |\




"All activities that are designed to meet (satisfy!) the wants and
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


needs of sport consumers"
|\ |\ |\




What is Sports Marketing
|\ |\ |\




Creating sport products the consumer wants...promoting those
|\ |\ |\ |\ |\ |\ |\


products...and getting those products to the consumer! |\ |\ |\ |\ |\ |\




Segmenting
Examine people's (consumer's) wants and needs
|\ |\ |\ |\ |\




Targeting and Positioning |\ |\




Select the best way to meet those wants
|\ |\ |\ |\ |\ |\ |\




Basic Marketing Philosophy
|\ |\




Achieve the organization's objectives BY... meeting and satisfying
|\ |\ |\ |\ |\ |\ |\ |\


the wants and needs of the consumer
|\ |\ |\ |\ |\ |\

, What is Consumer Behavior?
|\ |\ |\




The totality of consumers' decisions with respect to the
|\ |\ |\ |\ |\ |\ |\ |\ |\


acquisition, consumption and disposition of goods, services, time,
|\ |\ |\ |\ |\ |\ |\


and ideas by human decision making units.
|\ |\ |\ |\ |\ |\ |\




Offering
product, service, activity, experience, or idea offered by a
|\ |\ |\ |\ |\ |\ |\ |\ |\


marketing organization to consumers
|\ |\ |\




Sport fan |\




enthusiastic devotee of sports |\ |\ |\




Acquisition
The process by which a consumer comes to own an offering
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\




Usage
The process by which a consumer uses an offering
|\ |\ |\ |\ |\ |\ |\ |\




Disposition