SPMT 370: Fan Behavior in Sport (Exam 1)
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questions with answers
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Consumer Behaviors Role in Society - CORRECT ANSWERS ✔✔-
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Consumer behavior (as a field of study): the study of consumers
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as they go about the consumption process
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-Provides input for business and marketing strategies
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-Provides a "force" that shapes culture and society
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Consumer Behavior (CB) definitions - CORRECT ANSWERS ✔✔-The
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process, and actions, of people... related to the buying and using
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of products (Waltermyer, 2022)
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-CB is... A dynamic process, can involve many people, involves
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many decisions, and requires consumer emotions
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The Basic Consumer Decision-Making and Consumption Process -
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CORRECT ANSWERS ✔✔Need/Want, to, Seek, to, Evaluate, too,
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Exchange/Aquire, too, Reaction, to, Value, too, RESTART PROCESS |\ |\ |\ |\ |\ |\ |\
Ways to Aquire a Product - CORRECT ANSWERS ✔✔Buy,
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rent/lease, barter/trade, gifting, finding, stealing
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Segmentation- Types of Consumers - CORRECT ANSWERS ✔✔- |\ |\ |\ |\ |\ |\ |\
Behavior; need-based, discount, new, potential (escalator)
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-Demographic; age, race/ethnicity, sex/gender, social |\ |\ |\ |\
class/income
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, -Psychographic; believer, experiencer, innovator, impulsive, |\ |\ |\ |\ |\
socialite, wanderer |\
Consumer Treatment - CORRECT ANSWERS ✔✔-Competitive
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pressures motivate marketers to provide good service
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-Think about a business that is a "monopoly" vs. a business that
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has many competitors...
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-Touchpoints; direct contact between organization/marketer and
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consumer
What Affects Consumer Behavior - CORRECT ANSWERS ✔✔-
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External (Social/Situational) influences
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-Internal (Individual) influences
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-Decision-Making-Process
-Outcomes and issues |\ |\
Approaches to Studying Consumer Behavior - CORRECT
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ANSWERS ✔✔-Descriptive; examination of the relationship
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between two or more variables
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-Explanatory; attempts to explain the how/why of a variable|\ |\ |\ |\ |\ |\ |\ |\ |\
relationship
-Exploratory; attempts to gain an understanding of a problem or
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
idea that has not clearly identified
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-Quantitative
Survey/Questionnaire
-Qualitative
Ethnography, interviews, focus groups, secret shoppers |\ |\ |\ |\ |\
|\ |\ |\ |\ |\ |\ |\
questions with answers
|\ |\ |\
Consumer Behaviors Role in Society - CORRECT ANSWERS ✔✔-
|\ |\ |\ |\ |\ |\ |\ |\
Consumer behavior (as a field of study): the study of consumers
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
as they go about the consumption process
|\ |\ |\ |\ |\ |\
-Provides input for business and marketing strategies
|\ |\ |\ |\ |\ |\
-Provides a "force" that shapes culture and society
|\ |\ |\ |\ |\ |\ |\
Consumer Behavior (CB) definitions - CORRECT ANSWERS ✔✔-The
|\ |\ |\ |\ |\ |\ |\
process, and actions, of people... related to the buying and using
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
of products (Waltermyer, 2022)
|\ |\ |\ |\
-CB is... A dynamic process, can involve many people, involves
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
many decisions, and requires consumer emotions
|\ |\ |\ |\ |\
The Basic Consumer Decision-Making and Consumption Process -
|\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Need/Want, to, Seek, to, Evaluate, too,
|\ |\ |\ |\ |\ |\ |\ |\
Exchange/Aquire, too, Reaction, to, Value, too, RESTART PROCESS |\ |\ |\ |\ |\ |\ |\
Ways to Aquire a Product - CORRECT ANSWERS ✔✔Buy,
|\ |\ |\ |\ |\ |\ |\ |\
rent/lease, barter/trade, gifting, finding, stealing
|\ |\ |\ |\ |\
Segmentation- Types of Consumers - CORRECT ANSWERS ✔✔- |\ |\ |\ |\ |\ |\ |\
Behavior; need-based, discount, new, potential (escalator)
|\ |\ |\ |\ |\
-Demographic; age, race/ethnicity, sex/gender, social |\ |\ |\ |\
class/income
|\
, -Psychographic; believer, experiencer, innovator, impulsive, |\ |\ |\ |\ |\
socialite, wanderer |\
Consumer Treatment - CORRECT ANSWERS ✔✔-Competitive
|\ |\ |\ |\ |\ |\
pressures motivate marketers to provide good service
|\ |\ |\ |\ |\ |\
-Think about a business that is a "monopoly" vs. a business that
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
has many competitors...
|\ |\
-Touchpoints; direct contact between organization/marketer and
|\ |\ |\ |\ |\ |\
consumer
What Affects Consumer Behavior - CORRECT ANSWERS ✔✔-
|\ |\ |\ |\ |\ |\ |\
External (Social/Situational) influences
|\ |\
-Internal (Individual) influences
|\ |\
-Decision-Making-Process
-Outcomes and issues |\ |\
Approaches to Studying Consumer Behavior - CORRECT
|\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔-Descriptive; examination of the relationship
|\ |\ |\ |\ |\ |\
between two or more variables
|\ |\ |\ |\
-Explanatory; attempts to explain the how/why of a variable|\ |\ |\ |\ |\ |\ |\ |\ |\
relationship
-Exploratory; attempts to gain an understanding of a problem or
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
idea that has not clearly identified
|\ |\ |\ |\ |\
-Quantitative
Survey/Questionnaire
-Qualitative
Ethnography, interviews, focus groups, secret shoppers |\ |\ |\ |\ |\
