SPMT 370-exam 1 questions with answers.

SPMT 370-exam 1 questions with answers
|\ |\ |\ |\ |\




Sport marketing - CORRECT ANSWERS ✔✔All activities that are
|\ |\ |\ |\ |\ |\ |\ |\ |\


designed to meet the wants of sport consumers
|\ |\ |\ |\ |\ |\ |\




Basic marketing philosophy - CORRECT ANSWERS ✔✔-examine
|\ |\ |\ |\ |\ |\ |\


consumers needs |\




-select best way to meet those wants (targeting and positioning)
|\ |\ |\ |\ |\ |\ |\ |\ |\




-achieve organizations objectives by meeting and satisfying the
|\ |\ |\ |\ |\ |\ |\ |\


consumer wants |\




Consumer decision making process - CORRECT ANSWERS ✔✔1.
|\ |\ |\ |\ |\ |\ |\ |\


need recognition
|\




2. information search
|\ |\




3. evaluation of alternatives
|\ |\ |\




4. purchase decision
|\ |\




5. post purchase behavior
|\ |\ |\




Consumer behavior - CORRECT ANSWERS ✔✔set of value-seeking
|\ |\ |\ |\ |\ |\ |\


activities that take place as people go about addressing their
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


needs and wants |\ |\




What affects consumer behavior - CORRECT ANSWERS ✔✔-
|\ |\ |\ |\ |\ |\ |\


external (social/situational) influences
|\ |\




-internal (individual) influences
|\ |\

, -decision making process
|\ |\




-outcomes and issues |\ |\




Consumer personality - CORRECT ANSWERS ✔✔Individual
|\ |\ |\ |\ |\ |\


characteristics
-values, motivation, personality, lifestyle, self image, emotions
|\ |\ |\ |\ |\ |\




Consumer psychology - CORRECT ANSWERS ✔✔Process of the
|\ |\ |\ |\ |\ |\ |\ |\


mind
-attitudes, learning, perception, memory
|\ |\ |\




Consumer motivation - CORRECT ANSWERS ✔✔Inner reasons that
|\ |\ |\ |\ |\ |\ |\


provide energy needed to achieve a goal
|\ |\ |\ |\ |\ |\ |\




-desires, emotions, feelings, purpose, values, accomplishment,
|\ |\ |\ |\ |\ |\


etc


Regulatory force theory - CORRECT ANSWERS ✔✔Consumer
|\ |\ |\ |\ |\ |\ |\


behavior is centered around two primary orientations:
|\ |\ |\ |\ |\ |\




-Homeostasis (prevention-focused) |\




|\ -Connected with utilitarian value
|\ |\ |\




-Self-improvement (promotion-focused) |\




|\ -Connected with hedonic value |\ |\ |\




Internal factors which influence consumers - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\


✔✔Participant: achievement, mastery, social |\ |\ |\