Saylor - Principles of Marketing EXAM, QUESTIONS WITH ACCURATE ANSWERS | MULTIPLE CHOICES |!!

Saylor - Principles of Marketing EXAM,
QUESTIONS WITH ACCURATE ANSWERS |
MULTIPLE CHOICES |!!

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Terms in this set (110)


When designing a Customers
marketing plan,
companies should start
with which of the
following?
a.
Research
b.
Customers
c.
Profit goals
d.
Product

,Advertising, public Promotion
relations, personal selling,
and direct marketing are
examples of which aspect
of the marketing mix?
a.
Place
b.
Price
c.
Product
d.
Promotion

Which of the following is Communicating
bringing offerings to the
consumer in a way that
optimizes value?
a.
Communicating
b.
Creating
c.
Delivering
d.
Exchanging

Which of the following is a Advertising
banner on a website an
example of?
a.
Publicity
b.
Advertising
c.
Promotions
d.
Marketing

,When companies set their Affordable method
promotion budgets, which
method uses the previous
year's percent of sales?
a.
Simplest method
b.Affordable method
c.
Promotional method
d.
Competitive parity
method

Which element of a Targeting
marketing strategy
enables a company to
make the most of their
strengths and match them
to the needs of their
customers?
a.
Execution
b.
Promotion
c.
Segmentation
d.
Targeting

, Which of the following The marketing mix elements each play a different role
statements about the
marketing mix is true?
a.
The marketing mix
elements each play a
different role
b.
The marketing mix is
developed prior to
developing objectives
c.
The marketing mix is not
dependent on other
strategic activities
d.
The marketing mix must
include the customer

Strategic planning best Promotion and selling
supports the marketing
planning process through
which of the following?
a.
Promotion and selling
b.
Logistics and distribution
c.
Product planning and
forecasting
d.
Demand plan and sales
forecast