Principles of Marketing Exam Questions
and Answers Graded A+
A mission statement that reflects a production orientation is based on the premise
that success is due to great products and that simply creating supply will lead to
demand. - Correct answer-T
A _____ strategy involves selling existing products or services to new customers. -
Correct answer-market-development
Business level planning at PepsiCo involves employee responsibility of different
products and product categories, such as packaging and product decisions. -
Correct answer-F
What is the actual transportation and storage of materials and products? - Correct
answer-logistics
Manufacturing becomes the interface between the marketer and the customer. -
Correct answer-F
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,Marketing benefits society by promoting a higher quality of life in two ways:
through job creation and the company's ability to reward stockholders with higher
dividends. - Correct answer-F
Which of the following are activities in the AMA's definition of marketing? -
Correct answer-all of the above
A well-developed value proposition - Correct answer-focuses on the external
market, or what customers want.
Convincing people that global warming is a real threat is an example of - Correct
answer-social marketing.
A cash cow is a product with high growth and a high market share. - Correct
answer-F
People who act like customers and visit competitors to learn about their customer
service and their products are known as mystery shoppers. - Correct answer-T
The General Electric approach examines _____. - Correct answer-a business's
strengths and the attractiveness of industries
As exchanges occur, how should planners adjust? - Correct answer-all of the above
The Food and Drug administration _____. - Correct answer-regulates the labeling
of consumable products
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
, The group of customers toward which an organization directs its marketing efforts
is known as the _____. - Correct answer-target market
The GE approach evaluates the strengths and the attractiveness of industries as
high, medium, and low. - Correct answer-T
In Michael Porter's five forces model, the threat of supplier bargaining power
refers to _____. - Correct answer-the likelihood a supplier will enter into a
customer's market
A service dominant logic means engaging in practices that do not diminish the
earth's resources. - Correct answer-F
Marketing activities, such as developing a marketing strategy, do not occur
separately from the rest of the company. - Correct answer-T
If a company has multiple planning levels, - Correct answer-the plans must be
consistent and all must help achieve the overall goals of the corporation.
When a consumer realizes there is a difference between their current state and their
desired state, he/she has entered the _____ stage of the buying process. - Correct
answer-need recognition
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
and Answers Graded A+
A mission statement that reflects a production orientation is based on the premise
that success is due to great products and that simply creating supply will lead to
demand. - Correct answer-T
A _____ strategy involves selling existing products or services to new customers. -
Correct answer-market-development
Business level planning at PepsiCo involves employee responsibility of different
products and product categories, such as packaging and product decisions. -
Correct answer-F
What is the actual transportation and storage of materials and products? - Correct
answer-logistics
Manufacturing becomes the interface between the marketer and the customer. -
Correct answer-F
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,Marketing benefits society by promoting a higher quality of life in two ways:
through job creation and the company's ability to reward stockholders with higher
dividends. - Correct answer-F
Which of the following are activities in the AMA's definition of marketing? -
Correct answer-all of the above
A well-developed value proposition - Correct answer-focuses on the external
market, or what customers want.
Convincing people that global warming is a real threat is an example of - Correct
answer-social marketing.
A cash cow is a product with high growth and a high market share. - Correct
answer-F
People who act like customers and visit competitors to learn about their customer
service and their products are known as mystery shoppers. - Correct answer-T
The General Electric approach examines _____. - Correct answer-a business's
strengths and the attractiveness of industries
As exchanges occur, how should planners adjust? - Correct answer-all of the above
The Food and Drug administration _____. - Correct answer-regulates the labeling
of consumable products
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
, The group of customers toward which an organization directs its marketing efforts
is known as the _____. - Correct answer-target market
The GE approach evaluates the strengths and the attractiveness of industries as
high, medium, and low. - Correct answer-T
In Michael Porter's five forces model, the threat of supplier bargaining power
refers to _____. - Correct answer-the likelihood a supplier will enter into a
customer's market
A service dominant logic means engaging in practices that do not diminish the
earth's resources. - Correct answer-F
Marketing activities, such as developing a marketing strategy, do not occur
separately from the rest of the company. - Correct answer-T
If a company has multiple planning levels, - Correct answer-the plans must be
consistent and all must help achieve the overall goals of the corporation.
When a consumer realizes there is a difference between their current state and their
desired state, he/she has entered the _____ stage of the buying process. - Correct
answer-need recognition
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
