LSU - MKT 3401 FINAL QUESTIONS & ANSWERS
What is the formula for personal branding? - Answer -Personal brand = performance +
personality + visibility x trust
What do sponsorships fail? - Answer -Because of ambush marketing
According to Al Merhabian, what percentage of your emotional impact on other people
is judged according to vocal delivery? - Answer -38%
According to Al Merhabian, what percentage of your emotional impact on other people
is judged according to visual image? - Answer -55%
According to Al Merhabian, what percentage of your emotional impact on other people
is judged according to verbal arrangement? - Answer -7%
What are the marketing concepts? - Answer -1. Customer Value
2. Customer Satisfaction
3. Developing and Maintaining Relationships
What are the different types of dissatisfied customers? - Answer --Angry
-Silen/Remorseful
What are the levels of the Marketing Strategy Framework? - Answer -1. Level I - Market
Analysis
2. Level II - Strategy Development
3. Level III - Implementation
What are the components of the market analysis? - Answer --Company
-Competition
-Customer
-Condition
What are the criteria for effective segmentation? - Answer --Identifiable
-Accessible
-Substantial
-Responsive
What makes up the Marketing Mix? - Answer --Price
-Place
-Promotion
-Product
What is the customer's perspective of the marketing mix? - Answer --Communication of
value
, -Cost
-Convenience
-Communication
What are the categories of a product? - Answer --Products of convenience
-Shopping
-Specialty
-Unsought
What is the product life cycle? - Answer --Introduction
-Growth
-Maturity
-Decline
-Extension
What are the components of a product? - Answer --Packaging
-Warranty
-Service After Sale
-Brand
What are the functions of a package? - Answer --Prevent theft
-Contain/protect the product
-Facilitate storage/recycle
-Promote the product
What are the objectives of branding? - Answer --Be able to introduce a product
-Identification
-Get repeat sales
How do you brand yourself? - Answer --Affiliation
-Personality
-Position
What are the pricing strategies? - Answer --Price skimming
-Penetration pricing
-Status quo
What makes up the Consumer Decision-Making process? - Answer --Need recognition
-Information search
-Search for alternatives
-Purchase
-Post-purchase behavior
What are the Market Management Philosophies? - Answer --Sales Orientation
-Marketing Orientation
-Production Orientation
What is the formula for personal branding? - Answer -Personal brand = performance +
personality + visibility x trust
What do sponsorships fail? - Answer -Because of ambush marketing
According to Al Merhabian, what percentage of your emotional impact on other people
is judged according to vocal delivery? - Answer -38%
According to Al Merhabian, what percentage of your emotional impact on other people
is judged according to visual image? - Answer -55%
According to Al Merhabian, what percentage of your emotional impact on other people
is judged according to verbal arrangement? - Answer -7%
What are the marketing concepts? - Answer -1. Customer Value
2. Customer Satisfaction
3. Developing and Maintaining Relationships
What are the different types of dissatisfied customers? - Answer --Angry
-Silen/Remorseful
What are the levels of the Marketing Strategy Framework? - Answer -1. Level I - Market
Analysis
2. Level II - Strategy Development
3. Level III - Implementation
What are the components of the market analysis? - Answer --Company
-Competition
-Customer
-Condition
What are the criteria for effective segmentation? - Answer --Identifiable
-Accessible
-Substantial
-Responsive
What makes up the Marketing Mix? - Answer --Price
-Place
-Promotion
-Product
What is the customer's perspective of the marketing mix? - Answer --Communication of
value
, -Cost
-Convenience
-Communication
What are the categories of a product? - Answer --Products of convenience
-Shopping
-Specialty
-Unsought
What is the product life cycle? - Answer --Introduction
-Growth
-Maturity
-Decline
-Extension
What are the components of a product? - Answer --Packaging
-Warranty
-Service After Sale
-Brand
What are the functions of a package? - Answer --Prevent theft
-Contain/protect the product
-Facilitate storage/recycle
-Promote the product
What are the objectives of branding? - Answer --Be able to introduce a product
-Identification
-Get repeat sales
How do you brand yourself? - Answer --Affiliation
-Personality
-Position
What are the pricing strategies? - Answer --Price skimming
-Penetration pricing
-Status quo
What makes up the Consumer Decision-Making process? - Answer --Need recognition
-Information search
-Search for alternatives
-Purchase
-Post-purchase behavior
What are the Market Management Philosophies? - Answer --Sales Orientation
-Marketing Orientation
-Production Orientation
