MKT 3401 FINAL QUESTIONS & ANSWERS
What are the criteria for effective segmentation? - Answer -1. identifiable
2. accessible
3. responsive
4. substantial
What are the factors to be considered when positioning a product? - Answer -attributes,
price, communication of value
The process of planning, collecting, and analyzing data relevant to a marketing decision
is called: - Answer -Marketing research
Which segments have the NFL been targeting the past years - Answer -Military
veterans
Segmenting markets on the basis of personality, motives, lifestyles, and
geodemographics is called: - Answer -psychographic segmentation
80/20 principle - Answer -a principle holding that 20% of all customers generate 80% of
the demand
Which company adopted a niche market when launching their product? - Answer -yeti
A focus group consist of: - Answer -7-10 people participating in a group discussion lead
by a moderator
Which of the following is not a part of strategy development?
segmentation
marketing
positioning
targeting - Answer -marketing
which of the following is not a strategy for target marketing?
Mass market
Multi-segmentation
niche
geodemographic - Answer -geodemograhic
A set of organizations working together to better distribute products is called: - Answer -
Marketing channel
the set of activities directly related to the sales of goods to the consumer personal use is
called: - Answer -retailing
, Which of the following in not one of the components of a product?
package
brand
warranty
price - Answer -Price
which of the following is not a type of retailing?
chain store
independent retailer
franchise
big box - Answer -big box
which is not a part of the marketing mix?
promotion
perception
price
product - Answer -perception
what are various types of warranties? - Answer -written and implied
which pricing tactic is often used by movie theaters? - Answer -price discrimination
what is not a level of the marketing strategy framework?
implementation
strategy development
market analysis
segmentation - Answer -segmentation
Which company used packaging to differentiate the way their product was shipped? -
Answer -Casper
The careful coordination of all promotional messages is called: - Answer -integrated
marketing communication
what are the three goals of a promotion? - Answer -inform, persuade, remind
a form of advertising designed to influence demand for a specific brand - Answer -
competitive advertising
which promotional program gives consumers the chance to try a product for free -
Answer -sampling
which sweepstakes does Mcdonalds use as a successful sales promotion? - Answer -
Monopoly
Which is not a type of promotion?
What are the criteria for effective segmentation? - Answer -1. identifiable
2. accessible
3. responsive
4. substantial
What are the factors to be considered when positioning a product? - Answer -attributes,
price, communication of value
The process of planning, collecting, and analyzing data relevant to a marketing decision
is called: - Answer -Marketing research
Which segments have the NFL been targeting the past years - Answer -Military
veterans
Segmenting markets on the basis of personality, motives, lifestyles, and
geodemographics is called: - Answer -psychographic segmentation
80/20 principle - Answer -a principle holding that 20% of all customers generate 80% of
the demand
Which company adopted a niche market when launching their product? - Answer -yeti
A focus group consist of: - Answer -7-10 people participating in a group discussion lead
by a moderator
Which of the following is not a part of strategy development?
segmentation
marketing
positioning
targeting - Answer -marketing
which of the following is not a strategy for target marketing?
Mass market
Multi-segmentation
niche
geodemographic - Answer -geodemograhic
A set of organizations working together to better distribute products is called: - Answer -
Marketing channel
the set of activities directly related to the sales of goods to the consumer personal use is
called: - Answer -retailing
, Which of the following in not one of the components of a product?
package
brand
warranty
price - Answer -Price
which of the following is not a type of retailing?
chain store
independent retailer
franchise
big box - Answer -big box
which is not a part of the marketing mix?
promotion
perception
price
product - Answer -perception
what are various types of warranties? - Answer -written and implied
which pricing tactic is often used by movie theaters? - Answer -price discrimination
what is not a level of the marketing strategy framework?
implementation
strategy development
market analysis
segmentation - Answer -segmentation
Which company used packaging to differentiate the way their product was shipped? -
Answer -Casper
The careful coordination of all promotional messages is called: - Answer -integrated
marketing communication
what are the three goals of a promotion? - Answer -inform, persuade, remind
a form of advertising designed to influence demand for a specific brand - Answer -
competitive advertising
which promotional program gives consumers the chance to try a product for free -
Answer -sampling
which sweepstakes does Mcdonalds use as a successful sales promotion? - Answer -
Monopoly
Which is not a type of promotion?
