1.1 AMA PCM Marketing Ethics
Terms in this set (18)
Corporate Culture (Organizational A set of values, beliefs, goals, norms, and rituals that members of an
Culture) organization share
The set of values, ideas, and attitudes that are learned and shared amo
Culture
members of a group
The clandestine collection of trade secrets or proprietary information
Economic Espionage
about a company's competitors
An identifiable problem, situation, or opportunity requiring a choice am
Ethical Issue several actions that must be evaluated as right or wrong, ethical or
unethical
The moral principles and values that govern the actions and decisions
Ethics
individual or group.
A strategic process involving stakeholder assessment to create meanin
Green Marketing long-term relationships with customers while maintaining, supporting,
enhancing the natural environment
Making an unsubstantiated or misleading claim about the environment
Greenwashing
benefits of a product, service, technology, or company practice
Terms in this set (18)
Corporate Culture (Organizational A set of values, beliefs, goals, norms, and rituals that members of an
Culture) organization share
The set of values, ideas, and attitudes that are learned and shared amo
Culture
members of a group
The clandestine collection of trade secrets or proprietary information
Economic Espionage
about a company's competitors
An identifiable problem, situation, or opportunity requiring a choice am
Ethical Issue several actions that must be evaluated as right or wrong, ethical or
unethical
The moral principles and values that govern the actions and decisions
Ethics
individual or group.
A strategic process involving stakeholder assessment to create meanin
Green Marketing long-term relationships with customers while maintaining, supporting,
enhancing the natural environment
Making an unsubstantiated or misleading claim about the environment
Greenwashing
benefits of a product, service, technology, or company practice
