LSUS MBA 703 | Module
1
1. T or F; The United States is in the top 10 in home broadband access.:
False, they're ranked 15th.
2. T or F; Many of the world's most successful technology firms were
created by young people.: True
3. Term; An organization that has had tremendous impact on
consumers and businesses across industries.: Technology Firm
4. List; Examples of technology Firm.: Microsoft (Bill Gates), Dell (Michael Dell),
Facebook (Mark Zuckerberg), Apple (Steve Jobs), LinkExchange (Tony Hsieh), Google (Sergey Brin,
Larry Page), Amazon (Jett Bezos).
5. Term; The idea that as computing becomes faster and cheaper, it
will perme- ate all aspects of our life.: Moore's Law in IS
6. Term; SaaS: Software as a Service
7. T or F; No matter what field you are in, your career will be shaped
by the forces of technology.: True
8. T or F; there are only a handful of managerial disciplines today
that aren't impacted by technology.: False, they all are impacted by some
degree.
9. T or F; Tech firms only have a dozen new firms on the market each
year.: False, they is a constant creation of new firms
10. Term; IPO: Initial Public Stock Otterings
11. FIB; is considered an opportunity catalyst and
disruptive wealth destroyer.: Technology
12. Short; How do finance careers interact with tech firms?: Lending
capital, evaluating investments of a tech firm, managing portfolios.
13. T or F; Modern finance wouldn't exist with out tech.: True
14. Short; How has tech changed the way finance works globally?: -
Digital Transfers instead of in-person
-Real time, Online stock exchange
-Protection through IT security
15. Term; A law passed by Congress that requires the CEO and
CFO to certify that their firm's financial statements are accurate.
Pushing accounting and technology to work hand in hand.: Sarbanes-
, LSUS MBA 703 | Module
1
Oxley Act
16. T or F; all major accounting firms have a secondary tech-
focused consulting practice.: True
, LSUS MBA 703 | Module
1
17. T or F; accounting firms secondary tech-centric consulting
firms have out grown their parent company.: True
18. T or F; there are few similarities between auditing skills and
the skills needed in tech-based disciplines.: False, They're strong similarities between
auditing and information security/pri- vacy.
19. T or F; while technology has advanced the marketing
landscape, the base-skills are not much different from previous
generations.: False, the skill set in today's marketing world is vastly ditterent than
previous generations.
20. List; Ways technology has shaped marketing.: - Tracking and
monitoring the online con- sumer experience
-Tailored shopping experience
-Algorithmic marketing (right product, right place, right time)
-Meta data tracking
-Immediate feedback/assessment from failures
-Data analytics from shopping patterns
21. T or F; most firms are shifting from traditional marketing
media to digital marketing because it is easier to track it's return
value.: True
22. FIB; has emerged as a channel capable of reaching
over 75 million consumers due to it's location-based messages and
services. Including cash- less payments.: Iphone/Apps
23. FIB; makes it possible to benefit or harm a firm
through influence of its customers.: Social Media
24. Term; SEM, SEO, CRM: SEM - Search Engine
Marketing SEO - Search Engine Optimization
CRM - Customer Relationship Management
25. List; Central components of the new marketing toolkit. (5): 1.
Search Engine Market- ing
2. Search Engine Optimization
3. Customer Relationship Management
4. Personalization Systems
1
1. T or F; The United States is in the top 10 in home broadband access.:
False, they're ranked 15th.
2. T or F; Many of the world's most successful technology firms were
created by young people.: True
3. Term; An organization that has had tremendous impact on
consumers and businesses across industries.: Technology Firm
4. List; Examples of technology Firm.: Microsoft (Bill Gates), Dell (Michael Dell),
Facebook (Mark Zuckerberg), Apple (Steve Jobs), LinkExchange (Tony Hsieh), Google (Sergey Brin,
Larry Page), Amazon (Jett Bezos).
5. Term; The idea that as computing becomes faster and cheaper, it
will perme- ate all aspects of our life.: Moore's Law in IS
6. Term; SaaS: Software as a Service
7. T or F; No matter what field you are in, your career will be shaped
by the forces of technology.: True
8. T or F; there are only a handful of managerial disciplines today
that aren't impacted by technology.: False, they all are impacted by some
degree.
9. T or F; Tech firms only have a dozen new firms on the market each
year.: False, they is a constant creation of new firms
10. Term; IPO: Initial Public Stock Otterings
11. FIB; is considered an opportunity catalyst and
disruptive wealth destroyer.: Technology
12. Short; How do finance careers interact with tech firms?: Lending
capital, evaluating investments of a tech firm, managing portfolios.
13. T or F; Modern finance wouldn't exist with out tech.: True
14. Short; How has tech changed the way finance works globally?: -
Digital Transfers instead of in-person
-Real time, Online stock exchange
-Protection through IT security
15. Term; A law passed by Congress that requires the CEO and
CFO to certify that their firm's financial statements are accurate.
Pushing accounting and technology to work hand in hand.: Sarbanes-
, LSUS MBA 703 | Module
1
Oxley Act
16. T or F; all major accounting firms have a secondary tech-
focused consulting practice.: True
, LSUS MBA 703 | Module
1
17. T or F; accounting firms secondary tech-centric consulting
firms have out grown their parent company.: True
18. T or F; there are few similarities between auditing skills and
the skills needed in tech-based disciplines.: False, They're strong similarities between
auditing and information security/pri- vacy.
19. T or F; while technology has advanced the marketing
landscape, the base-skills are not much different from previous
generations.: False, the skill set in today's marketing world is vastly ditterent than
previous generations.
20. List; Ways technology has shaped marketing.: - Tracking and
monitoring the online con- sumer experience
-Tailored shopping experience
-Algorithmic marketing (right product, right place, right time)
-Meta data tracking
-Immediate feedback/assessment from failures
-Data analytics from shopping patterns
21. T or F; most firms are shifting from traditional marketing
media to digital marketing because it is easier to track it's return
value.: True
22. FIB; has emerged as a channel capable of reaching
over 75 million consumers due to it's location-based messages and
services. Including cash- less payments.: Iphone/Apps
23. FIB; makes it possible to benefit or harm a firm
through influence of its customers.: Social Media
24. Term; SEM, SEO, CRM: SEM - Search Engine
Marketing SEO - Search Engine Optimization
CRM - Customer Relationship Management
25. List; Central components of the new marketing toolkit. (5): 1.
Search Engine Market- ing
2. Search Engine Optimization
3. Customer Relationship Management
4. Personalization Systems
