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Exam (elaborations)

Bus 115 Exam 4 (Ch. 13, 14, 16, 18) Questions With Answers

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BUS 115 EXAM 4 (CH. 13, 14, 16, 18) QUESTIONS WITH ANSWERS

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Relationship Marketing


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marketing strategy with the goal of keeping individual customers over time
by offering them products that exactly meet their requirements




Leverage

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raising needed funds through borrowing to increase a firm's rate of return




Target Marketing


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marketing directed toward those groups (market segments) an organization
decides it can serve profitably




Finance


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the function in a business that acquires funds for the firm and manages
those funds within the firm




Pull Strategy


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promotional strategy in which heavy advertising and sales promotion
efforts are directed toward consumers so that they'll request the products
from retailers

, Capital Expenditures


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major investments in either tangible long-term assets such as land,
buildings, and equipment or intangible assets such as patents, trademarks,
and copyrights




Brand Awareness


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how quickly or easily a given brand name comes to mind when a product
category is mentioned




Unsecured Loan


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a loan that doesn't require any collateral




Mass Marketing


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