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Strategic Mgmt. Exam Quiz 6 Questions and
Answers A+ Pass
As markets develop, demand is initially slow, accelerates as the
technology becomes better understood and utilized, and then
declines as demand is increasingly limited to replacement demand.
Ans: True.
Which of the following is NOT a factor that leads to the emergence
of a mass market for a product in a growth industry? Ans: A
decrease in the performance of the product
Armando, a technology enthusiast, is often willing to pay premium
prices to always have the newest tech gadgets. Armando most
likely belongs to which of the following group of customers. Ans:
Innovator
Which of the following individuals is most likely to fall under the
category of laggards in the context of customer groups? Ans:
Phillip, who is ignorant about the newest uses of technology and
buys new products only when they become an absolute necessity
Suppose you are a manager in a fragmented industry. What are
two strategies you could pursue to consolidate your industry?
Ans: Focus on building a national brand and acquiring
competitors.
Music CDs and newspaper sales have been falling as users turn to
the Internet for their music and news. Which of the following is
NOT a strategy for companies in these declining industries? Ans:
chaining
The intensity of competition is greater in declining industries in
which Ans: exit barriers are high
To compete in the fragmented restaurant industry, Starbucks built,
and now operates, hundreds of restaurants across the United
States and Canada. Which of the following strategies is Starbucks
using? Ans: chaining
© 2025 All rights reserved
Strategic Mgmt. Exam Quiz 6 Questions and
Answers A+ Pass
As markets develop, demand is initially slow, accelerates as the
technology becomes better understood and utilized, and then
declines as demand is increasingly limited to replacement demand.
Ans: True.
Which of the following is NOT a factor that leads to the emergence
of a mass market for a product in a growth industry? Ans: A
decrease in the performance of the product
Armando, a technology enthusiast, is often willing to pay premium
prices to always have the newest tech gadgets. Armando most
likely belongs to which of the following group of customers. Ans:
Innovator
Which of the following individuals is most likely to fall under the
category of laggards in the context of customer groups? Ans:
Phillip, who is ignorant about the newest uses of technology and
buys new products only when they become an absolute necessity
Suppose you are a manager in a fragmented industry. What are
two strategies you could pursue to consolidate your industry?
Ans: Focus on building a national brand and acquiring
competitors.
Music CDs and newspaper sales have been falling as users turn to
the Internet for their music and news. Which of the following is
NOT a strategy for companies in these declining industries? Ans:
chaining
The intensity of competition is greater in declining industries in
which Ans: exit barriers are high
To compete in the fragmented restaurant industry, Starbucks built,
and now operates, hundreds of restaurants across the United
States and Canada. Which of the following strategies is Starbucks
using? Ans: chaining
© 2025 All rights reserved
