MKT 3401 Exam 1 (LSU-Karam)/ Karam Test 1 WITH
COMPLETE SOLUTION RATED A+ NEW EDITION
John Camp's/Kant 4 "keys to being successful" - Have to be able to: - Ans 1. Market yourself
2. Sell yourself
3. Network (K-now ppl)
4. Maintain Contact (sustain long term rela+onships)
To be successful: you must have these 5 traits: - Ans C.H.A.S.E.
1. Crea+ve
2. Agressive
3. Enthusias+c
4. Smart
5. Honest/Trustworthy
Companies look for ___ and ____ as some of their core values. - Ans Trust and Honesty
What do people think and do when they see or hear your name... How do you develop this?
___ ____ (how you sell yourself) - Ans Personal Branding
What makes you likable?
- your ____ delivery, and
- your ____ delivery. - Ans - Vocal delivery
- Visual delivery
Vocal delivery is ___% of your emo+onal impact. Tone, sound like you care. Try Pausing. - Ans
38%
,Visual delivery is ___% of your emo+onal impact. *Facial Expressions, and your *____ look* -
Ans 55%, Visual = "Default look"
the emo+onal impact you have on somebody. - Ans Likability
___ _____ are the #1 most cri+cal part of Visual delivery - Ans FACIAL EXPRESSIONS
Images can be created as quick as ___ of a second. And opinions can be formulated in only
____ seconds. - Ans 1/24th of a second.
Opinions in 10 seconds.
In sustaining your default look and dealing with others' facial reac+ons to you, its important to:
- Ans Maintain Poise!
The last 7% of your emo+onal impact (likability) is your *_____ ____ (or maybe ____ ___). -
Ans Verbal Arrangement/Physical Appearance
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says most
important skill in nego+a+ng is ______. - Ans Listening
#1 thing IV leagues look for are ___ and ____ skills - Ans Interpersonal and Communica+on
skills
2nd most cri+cal skill: _____. Interact in a posi+ve way even with differences. - Ans Teamwork
#3 skill of importance - Ans Honesty (ethical)
, #4 characteris+c: - Ans Smart
3 types of presenters; - Ans - Show runner
- Neophyte
- Ar+sts
Sensa+onal and Excep+onal, can sell anything - Ans show runner
nervous presenter, get it done, effec+ve, MAJORITY of presenters. - Ans Neophyte
a liKle different, extreme dress, diff. lifestyles and looks. This can bring a whole lot of VALUE. -
Ans Ar+st
Personal Brand formula:
___ + ___ + ____ X _____ - Ans Performance + Personality + (Visibility X Trust)
Performance = - Ans your success
People have different ideas about what ____ is - Ans credibility
"what makes you BELIEVABLE", What we do to make people pay aKen+on to us and to
influence. Cri+cal. - Ans Credibility
What are the 3 elements that can improve your credibility?
1.
2. ___ (show you're skilled/competent)
2. ___ (style/swagger/that makes you look able) - Ans 1. Trust/Honesty (T.E.A.)
COMPLETE SOLUTION RATED A+ NEW EDITION
John Camp's/Kant 4 "keys to being successful" - Have to be able to: - Ans 1. Market yourself
2. Sell yourself
3. Network (K-now ppl)
4. Maintain Contact (sustain long term rela+onships)
To be successful: you must have these 5 traits: - Ans C.H.A.S.E.
1. Crea+ve
2. Agressive
3. Enthusias+c
4. Smart
5. Honest/Trustworthy
Companies look for ___ and ____ as some of their core values. - Ans Trust and Honesty
What do people think and do when they see or hear your name... How do you develop this?
___ ____ (how you sell yourself) - Ans Personal Branding
What makes you likable?
- your ____ delivery, and
- your ____ delivery. - Ans - Vocal delivery
- Visual delivery
Vocal delivery is ___% of your emo+onal impact. Tone, sound like you care. Try Pausing. - Ans
38%
,Visual delivery is ___% of your emo+onal impact. *Facial Expressions, and your *____ look* -
Ans 55%, Visual = "Default look"
the emo+onal impact you have on somebody. - Ans Likability
___ _____ are the #1 most cri+cal part of Visual delivery - Ans FACIAL EXPRESSIONS
Images can be created as quick as ___ of a second. And opinions can be formulated in only
____ seconds. - Ans 1/24th of a second.
Opinions in 10 seconds.
In sustaining your default look and dealing with others' facial reac+ons to you, its important to:
- Ans Maintain Poise!
The last 7% of your emo+onal impact (likability) is your *_____ ____ (or maybe ____ ___). -
Ans Verbal Arrangement/Physical Appearance
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says most
important skill in nego+a+ng is ______. - Ans Listening
#1 thing IV leagues look for are ___ and ____ skills - Ans Interpersonal and Communica+on
skills
2nd most cri+cal skill: _____. Interact in a posi+ve way even with differences. - Ans Teamwork
#3 skill of importance - Ans Honesty (ethical)
, #4 characteris+c: - Ans Smart
3 types of presenters; - Ans - Show runner
- Neophyte
- Ar+sts
Sensa+onal and Excep+onal, can sell anything - Ans show runner
nervous presenter, get it done, effec+ve, MAJORITY of presenters. - Ans Neophyte
a liKle different, extreme dress, diff. lifestyles and looks. This can bring a whole lot of VALUE. -
Ans Ar+st
Personal Brand formula:
___ + ___ + ____ X _____ - Ans Performance + Personality + (Visibility X Trust)
Performance = - Ans your success
People have different ideas about what ____ is - Ans credibility
"what makes you BELIEVABLE", What we do to make people pay aKen+on to us and to
influence. Cri+cal. - Ans Credibility
What are the 3 elements that can improve your credibility?
1.
2. ___ (show you're skilled/competent)
2. ___ (style/swagger/that makes you look able) - Ans 1. Trust/Honesty (T.E.A.)
