MKT 3401 ExaM 1 (LSU-KaraM) ExaM NEwEST 2025|2026 wiTh CoMpLETE
QUESTioNS aNd CorrECT dETaiLEd aNSwErS (VErifiEd aNSwErS) |aLrEady
GradEd a+|BraNd NEw VErSioN!!
John Camp's/Kant 4 "keys to being successful" - Have to be able to: - CorrECT aNSwEr-1.
Market yourself
2. Sell yourself
3. Network (K-now ppl)
4. Maintain Contact (sustain long term relationships)
To be successful: you must have these 5 traits: - CorrECT aNSwEr-C.H.A.S.E.
1. Creative
2. Agressive
3. Enthusiastic
4. Smart
5. Honest/Trustworthy
Companies look for ___ and ____ as some of their core values. - CorrECT aNSwEr-Trust and
Honesty
What do people think and do when they see or hear your name... How do you develop this? ___
____ (how you sell yourself) - CorrECT aNSwEr-Personal Branding
,What makes you likable?
- your ____ delivery, and
- your ____ delivery. - CorrECT aNSwEr-- Vocal delivery
- Visual delivery
Vocal delivery is ___% of your emotional impact. Tone, sound like you care. Try Pausing. -
CorrECT aNSwEr-38%
Visual delivery is ___% of your emotional impact. *Facial Expressions, and your *____ look* -
CorrECT aNSwEr-55%, Visual = "Default look"
the emotional impact you have on somebody. - CorrECT aNSwEr-Likability
___ _____ are the #1 most critical part of Visual delivery - CorrECT aNSwEr-FACIAL
EXPRESSIONS
Images can be created as quick as ___ of a second. And opinions can be formulated in only
____ seconds. - CorrECT aNSwEr-1/24th of a second.
Opinions in 10 seconds.
In sustaining your default look and dealing with others' facial reactions to you, its important to: -
CorrECT aNSwEr-Maintain Poise!
The last 7% of your emotional impact (likability) is your *_____ ____ (or maybe ____ ___). -
CorrECT aNSwEr-Verbal Arrangement/Physical Appearance
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says
most important skill in negotiating is ______. - CorrECT aNSwEr-Listening
, #1 thing IV leagues look for are ___ and ____ skills - CorrECT aNSwEr-Interpersonal and
Communication skills
2nd most critical skill: _____. Interact in a positive way even with differences. - CorrECT
aNSwEr-Teamwork
#3 skill of importance - CorrECT aNSwEr-Honesty (ethical)
#4 characteristic: - CorrECT aNSwEr-Smart
3 types of presenters; - CorrECT aNSwEr-- Show runner
- Neophyte
- Artists
Sensational and Exceptional, can sell anything - CorrECT aNSwEr-show runner
nervous presenter, get it done, effective, MAJORITY of presenters. - CorrECT aNSwEr-
Neophyte
a little different, extreme dress, diff. lifestyles and looks. This can bring a whole lot of VALUE. -
CorrECT aNSwEr-Artist
Personal Brand formula:
___ + ___ + ____ X _____ - CorrECT aNSwEr-Performance + Personality + (Visibility X Trust)
Performance = - CorrECT aNSwEr-your success
People have different ideas about what ____ is - CorrECT aNSwEr-credibility
QUESTioNS aNd CorrECT dETaiLEd aNSwErS (VErifiEd aNSwErS) |aLrEady
GradEd a+|BraNd NEw VErSioN!!
John Camp's/Kant 4 "keys to being successful" - Have to be able to: - CorrECT aNSwEr-1.
Market yourself
2. Sell yourself
3. Network (K-now ppl)
4. Maintain Contact (sustain long term relationships)
To be successful: you must have these 5 traits: - CorrECT aNSwEr-C.H.A.S.E.
1. Creative
2. Agressive
3. Enthusiastic
4. Smart
5. Honest/Trustworthy
Companies look for ___ and ____ as some of their core values. - CorrECT aNSwEr-Trust and
Honesty
What do people think and do when they see or hear your name... How do you develop this? ___
____ (how you sell yourself) - CorrECT aNSwEr-Personal Branding
,What makes you likable?
- your ____ delivery, and
- your ____ delivery. - CorrECT aNSwEr-- Vocal delivery
- Visual delivery
Vocal delivery is ___% of your emotional impact. Tone, sound like you care. Try Pausing. -
CorrECT aNSwEr-38%
Visual delivery is ___% of your emotional impact. *Facial Expressions, and your *____ look* -
CorrECT aNSwEr-55%, Visual = "Default look"
the emotional impact you have on somebody. - CorrECT aNSwEr-Likability
___ _____ are the #1 most critical part of Visual delivery - CorrECT aNSwEr-FACIAL
EXPRESSIONS
Images can be created as quick as ___ of a second. And opinions can be formulated in only
____ seconds. - CorrECT aNSwEr-1/24th of a second.
Opinions in 10 seconds.
In sustaining your default look and dealing with others' facial reactions to you, its important to: -
CorrECT aNSwEr-Maintain Poise!
The last 7% of your emotional impact (likability) is your *_____ ____ (or maybe ____ ___). -
CorrECT aNSwEr-Verbal Arrangement/Physical Appearance
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says
most important skill in negotiating is ______. - CorrECT aNSwEr-Listening
, #1 thing IV leagues look for are ___ and ____ skills - CorrECT aNSwEr-Interpersonal and
Communication skills
2nd most critical skill: _____. Interact in a positive way even with differences. - CorrECT
aNSwEr-Teamwork
#3 skill of importance - CorrECT aNSwEr-Honesty (ethical)
#4 characteristic: - CorrECT aNSwEr-Smart
3 types of presenters; - CorrECT aNSwEr-- Show runner
- Neophyte
- Artists
Sensational and Exceptional, can sell anything - CorrECT aNSwEr-show runner
nervous presenter, get it done, effective, MAJORITY of presenters. - CorrECT aNSwEr-
Neophyte
a little different, extreme dress, diff. lifestyles and looks. This can bring a whole lot of VALUE. -
CorrECT aNSwEr-Artist
Personal Brand formula:
___ + ___ + ____ X _____ - CorrECT aNSwEr-Performance + Personality + (Visibility X Trust)
Performance = - CorrECT aNSwEr-your success
People have different ideas about what ____ is - CorrECT aNSwEr-credibility
