CPSM Study Group - Domain 1 TEST Questions and Correct Answers

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CPSM Study Group - Domain 1 TEST
Questions and Correct Answers
Information obtained from project debriefings:

a. aids in client retention

b. is required for strategic planning

c. is a form of market research

d. should be included in a project database Ans: c. is a form of
market research




Source: The Marketing Coordinator, SMPS Core Series, Rebecca M.
Renfro, SMPS, 1991, p. 14.




Domain 1

Market research should be:

a. conducted on an ongoing basis

b. conducted on a need-to-know basis

c. conducted by an unbiased outside consultant



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d. a primary function of the database marketing Ans: a. conducted
on an ongoing basis




Source: The Marketing Coordinator, SMPS Core Series, Rebecca M.
Renfro, SMPS, 1991, p. 14.




Domain 1

An effective network can save substantial time by:

a. designing a firm's marketing strategy

b. validating information on clients and projects

c. providing coverage when a firm is understaffed

d. providing information on fees Ans: b. validating information on
clients and projects




Source: Marketing Handbook for the Design & Construction
Professional, 2nd Edition, Lauren McCracken, SMPS, 2000, p. 129.




Domain 1

Focus groups are best used to collect which type of information?


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