1
CPSM Study Group - Domain 3 TEST - SMPS OK 2013
rev Questions with Answers (100% Correct Answers)
To be effective, business development efforts should be part of an
integrated program. The framework of the program should be the:
a. business plan
b. strategic plan
c. public relations plan
d. marketing plan Answer: d. marketing plan
Source: The Handbook for Marketing Professional Services, Kenneth
Diehl, SMPS, 1994, pp. 127-129.
Domain 3
Cold calling can be an effective marketing tool when a marketing
professional:
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,2
a. wants direct contact with clients
b. has something unique to offer
c. offers services that are in great demand
d. wants quick results Answer: b. has something unique to offer
Source: Marketing Coordinators Workshop, SMPS; "King of Cold
Calls," Inc. Magazine, Jay Finegan, 1991.
Domain 3
When a professional services firm sponsors special events, the goal is
typically to:
a. familiarize prospective and current clients with the firm and its
personnel
b. display the trophy projects completed by the firm
c. give something back to key clients
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, 3
d. impress prospective clients with the firm's services and clients
Answer: a. familiarize prospective and current clients with the firm
and its personnel
Source: The Handbook for Marketing Professional Services, Barry
Gaston, SMPS, 1994, pp. 149-153.
Domain 3
Cold calls are effective for:
a. collecting client information
b. requesting a specific RFP
c. presenting the firm's qualifications for a specific project
d. presenting a detailed description of the firm Answer: a. collecting
client information
© 2025 All rights reserved
CPSM Study Group - Domain 3 TEST - SMPS OK 2013
rev Questions with Answers (100% Correct Answers)
To be effective, business development efforts should be part of an
integrated program. The framework of the program should be the:
a. business plan
b. strategic plan
c. public relations plan
d. marketing plan Answer: d. marketing plan
Source: The Handbook for Marketing Professional Services, Kenneth
Diehl, SMPS, 1994, pp. 127-129.
Domain 3
Cold calling can be an effective marketing tool when a marketing
professional:
© 2025 All rights reserved
,2
a. wants direct contact with clients
b. has something unique to offer
c. offers services that are in great demand
d. wants quick results Answer: b. has something unique to offer
Source: Marketing Coordinators Workshop, SMPS; "King of Cold
Calls," Inc. Magazine, Jay Finegan, 1991.
Domain 3
When a professional services firm sponsors special events, the goal is
typically to:
a. familiarize prospective and current clients with the firm and its
personnel
b. display the trophy projects completed by the firm
c. give something back to key clients
© 2025 All rights reserved
, 3
d. impress prospective clients with the firm's services and clients
Answer: a. familiarize prospective and current clients with the firm
and its personnel
Source: The Handbook for Marketing Professional Services, Barry
Gaston, SMPS, 1994, pp. 149-153.
Domain 3
Cold calls are effective for:
a. collecting client information
b. requesting a specific RFP
c. presenting the firm's qualifications for a specific project
d. presenting a detailed description of the firm Answer: a. collecting
client information
© 2025 All rights reserved
