M2: Analyse how the structures of two contrasting businesses allow each to achieve its aims and
objectives.
By Ayshe Osman
McDonalds has a hierarchical organisational structure because they have lots of layers of staff to
ensure they are a successful business. The hierarchical structure helps the company to organise their
work flow and helps the management to manage the work, so each employee reports to their boss.
The business organisation is divided into components that are given responsibilities on operational
requirements. Each division handles a specific operational area or set of strategic objectives. At
McDonalds, each department has a particular job function and this allows McDonalds to be so
successful all around the world.
The Aims and Objectives of McDonalds
The aims for McDonalds are to serve good, quality food for great value in a friendly and fun
environment, that customers love and can trust, to be a socially responsible company that provides
good returns to their shareholders and to focus on consistent delivery of quality, service and
cleanliness through their restaurant. The objectives for McDonalds are to be customers favorite
place to eat, to provide an exceptional customer experience and continue to build the relationship
between McDonalds and customers.
The structure for McDonalds helps achieve the aims and objectives of this business because the
structure divides the company into smaller units that allow the units to specialise in something and
produce the desired product or service.
Cancer Research UK also has a hierarchical organisational structure because
The Aims and Objectives for Cancer Research UK
The aims for Cancer Research are to prevent, control and cure cancer through with their innovative
research, they want to help people to understand the process of cancer, why and how it starts, what
they should do and what they should not do and to develop new treatments and optimize current
treatments by personalising them and making them more effective. The objectives for Cancer
Research are to bring forward the day when all cancers are cured, to destroy the cancer at the
starting level and to see three quarters of people surviving cancers within the next 20 years.
The structure for Cancer Research UK helps achieve the aims and objectives of this business because
Discuss the structure of business 1
What is your business? Do they operate with: Matrix, Holacratic, Hierarchical,
Flat structure?
What are the aims/objectives of business 1?
Check the website of your business. What are their aims/objectives? (Tip – think
about whether they are private, public or not-for-profit and how that might
influence their objectives) – remember to include key terms!
objectives.
By Ayshe Osman
McDonalds has a hierarchical organisational structure because they have lots of layers of staff to
ensure they are a successful business. The hierarchical structure helps the company to organise their
work flow and helps the management to manage the work, so each employee reports to their boss.
The business organisation is divided into components that are given responsibilities on operational
requirements. Each division handles a specific operational area or set of strategic objectives. At
McDonalds, each department has a particular job function and this allows McDonalds to be so
successful all around the world.
The Aims and Objectives of McDonalds
The aims for McDonalds are to serve good, quality food for great value in a friendly and fun
environment, that customers love and can trust, to be a socially responsible company that provides
good returns to their shareholders and to focus on consistent delivery of quality, service and
cleanliness through their restaurant. The objectives for McDonalds are to be customers favorite
place to eat, to provide an exceptional customer experience and continue to build the relationship
between McDonalds and customers.
The structure for McDonalds helps achieve the aims and objectives of this business because the
structure divides the company into smaller units that allow the units to specialise in something and
produce the desired product or service.
Cancer Research UK also has a hierarchical organisational structure because
The Aims and Objectives for Cancer Research UK
The aims for Cancer Research are to prevent, control and cure cancer through with their innovative
research, they want to help people to understand the process of cancer, why and how it starts, what
they should do and what they should not do and to develop new treatments and optimize current
treatments by personalising them and making them more effective. The objectives for Cancer
Research are to bring forward the day when all cancers are cured, to destroy the cancer at the
starting level and to see three quarters of people surviving cancers within the next 20 years.
The structure for Cancer Research UK helps achieve the aims and objectives of this business because
Discuss the structure of business 1
What is your business? Do they operate with: Matrix, Holacratic, Hierarchical,
Flat structure?
What are the aims/objectives of business 1?
Check the website of your business. What are their aims/objectives? (Tip – think
about whether they are private, public or not-for-profit and how that might
influence their objectives) – remember to include key terms!
