D311 Final Exam 2025/2026 Exam
Questions and Verified Answers |
Already Graded A+
Production Orientation - 🧠ANSWER ✔✔assuming that customers want
products with lower prices, higher quality, or whatever they sell
domestically; used internationally
Sales Orientation - 🧠ANSWER ✔✔a company sells abroad what it sells
domestically by assuming that customers are sufficiently similar
ex: Hilfiger
Customer Orientation - 🧠ANSWER ✔✔take geographic areas as given and
seek products to sell there
,Strategic Marketing Orientation - 🧠ANSWER ✔✔companies committed to
continual rather than sporadic foreign sales-combination of production,
sales, and customer orientation
Social Marketing Orientation - 🧠ANSWER ✔✔companies consider the
effects on all stakeholders when producing and selling their products
ex: environmental, health, social, and work related problems
Segmenting (by global) - 🧠ANSWER ✔✔a country may have some people
within the same segment, byt the proportional and actual size of the
segment will vary by country because these segments can transcend
countries
Segmenting (by country) - 🧠ANSWER ✔✔a company will modify its global
segment to fit the regional ethnic differences in one specific country
Niche Markets - 🧠ANSWER ✔✔people who fall into any segment varies
varies among countries and a niche market in one country may be a mass
market in another
Labeling Requirements - 🧠ANSWER ✔✔result of product alteration
concerns; ex: origin, ingredients, warnings
, Standardization - 🧠ANSWER ✔✔has the potential to eliminate waste
alterations, but there is resistance because a changeover would be costly
and people are familiar with the "old ways"
ex: the metric system
Product Line Mix and Extent Decisions - 🧠ANSWER ✔✔broadening the
product line may gain distribution to economies, but not all of a company's
line has sales appeal everywhere
ex: Walmart Canada offers 20% if what exists in US stores
Skimming - 🧠ANSWER ✔✔charging a high price for a new product by
aiming first at customers willing to pay that much, then progressively
lowering the price to sell to other consumers
Penetration Strategy - 🧠ANSWER ✔✔introducing a new product at a low
price to induce a maximum number of consumer to try it
Cost Plus Strategy - 🧠ANSWER ✔✔pricing at a desired margin over cost
Gray Market - 🧠ANSWER ✔✔product diversion; the selling and handling of
goods through unofficial distributors that undermine the viability of the
distributorship system
3
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
Questions and Verified Answers |
Already Graded A+
Production Orientation - 🧠ANSWER ✔✔assuming that customers want
products with lower prices, higher quality, or whatever they sell
domestically; used internationally
Sales Orientation - 🧠ANSWER ✔✔a company sells abroad what it sells
domestically by assuming that customers are sufficiently similar
ex: Hilfiger
Customer Orientation - 🧠ANSWER ✔✔take geographic areas as given and
seek products to sell there
,Strategic Marketing Orientation - 🧠ANSWER ✔✔companies committed to
continual rather than sporadic foreign sales-combination of production,
sales, and customer orientation
Social Marketing Orientation - 🧠ANSWER ✔✔companies consider the
effects on all stakeholders when producing and selling their products
ex: environmental, health, social, and work related problems
Segmenting (by global) - 🧠ANSWER ✔✔a country may have some people
within the same segment, byt the proportional and actual size of the
segment will vary by country because these segments can transcend
countries
Segmenting (by country) - 🧠ANSWER ✔✔a company will modify its global
segment to fit the regional ethnic differences in one specific country
Niche Markets - 🧠ANSWER ✔✔people who fall into any segment varies
varies among countries and a niche market in one country may be a mass
market in another
Labeling Requirements - 🧠ANSWER ✔✔result of product alteration
concerns; ex: origin, ingredients, warnings
, Standardization - 🧠ANSWER ✔✔has the potential to eliminate waste
alterations, but there is resistance because a changeover would be costly
and people are familiar with the "old ways"
ex: the metric system
Product Line Mix and Extent Decisions - 🧠ANSWER ✔✔broadening the
product line may gain distribution to economies, but not all of a company's
line has sales appeal everywhere
ex: Walmart Canada offers 20% if what exists in US stores
Skimming - 🧠ANSWER ✔✔charging a high price for a new product by
aiming first at customers willing to pay that much, then progressively
lowering the price to sell to other consumers
Penetration Strategy - 🧠ANSWER ✔✔introducing a new product at a low
price to induce a maximum number of consumer to try it
Cost Plus Strategy - 🧠ANSWER ✔✔pricing at a desired margin over cost
Gray Market - 🧠ANSWER ✔✔product diversion; the selling and handling of
goods through unofficial distributors that undermine the viability of the
distributorship system
3
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
