MKT 3413 EXAM 1
1. A marketing research involves all of the following regarding information EXCEPT -
CORRECT ANSWER -manipulation
2. which of the following statements is most TRUE about marketing research? -
CORRECT ANSWER -marketing research is systematic
3. which of the following statements is most FALSE about marketing research? -
CORRECT ANSWER -marketing research leads to automatic decisions
4. _________ research is undertaken to help identify problems that are not necessarily
apparent on the surface and yet exist or are likely to arise in the future -CORRECT
ANSWER -problem-identification
5. which of the following classifications of marketing research involves going below the
surface to identify the true underlying problem that the marketing manager is
facing? -CORRECT ANSWER -problem identification
6. problem-identification research is typically used to address all of the following topics
EXCEPT -CORRECT ANSWER -pricing
7. which of the following is the more common of the forms of research and is
undertaken by virtually all marketing firms? -CORRECT ANSWER -problem-
identification research
,8. according to the text, _______ is typically used to access the environment and
diagnose problems -CORRECT ANSWER -problem-identification research
9. research undertaken to help solve specific marketing problems is called : -CORRECT
ANSWER -problem-solving research
10. research undertaken to identify marketing problems is called : -CORRECT ANSWER
-problem-identification research
11. all of the following are examples of topics typically addressed by problem-solving
research EXCEPT -CORRECT ANSWER -market share
12. all of the following are examples of topics typically addressed by problem-solving
research EXCEPT: -CORRECT ANSWER -C AND D
13. (market potential and market share)
14. which of the following is NOT a step in the marketing research process? -CORRECT
ANSWER -problem correction
15. the first step is any marketing research project is to: -CORRECT ANSWER -define
the problem
16. if an outside agency was brought in to conduct work for a research project after the
first three steps in the marketing research process were completed, which step
would the agency conduct? -CORRECT ANSWER -do fieldwork or collect data
17. The marketing chief of Fossil is considering the introduction of a super functional,
fashionable wristwatch for men and women priced at $99. For this, he decided on 30
telephonic interviews from their customer database, 50 valid survey responses from
, individuals whose income is greater than $60,000 and 2 focus-groups. To which of
the six steps of the marketing research process do the actions of the marketing chief
for Fossil fall into? -CORRECT ANSWER -formulating the research design
18. which of the following is NOT a form of interviewing in the data collection stage of
the research process? -CORRECT ANSWER -observational interviewing
19. all of the following are steps involved in the data-preparation stage of collected data
EXCEPT -CORRECT ANSWER -collecting
20. which of the following is NOT considered an uncontrollable environmental factor? -
CORRECT ANSWER -promotion
21. all of the following are considered to be controllable marketing variables EXCEPT: -
CORRECT ANSWER -competition
22. all of the following are considered to be controllable marketing variables EXCEPT: -
CORRECT ANSWER -economy
23. researchers enter the realm of the decision maker when they: -CORRECT ANSWER -
give justification for a recommended course of action over others
24. marketing research departments located within a firm are called: -CORRECT
ANSWER -internal suppliers
25. marketing research departments located outside a firm and comprising the
marketing research industry are called: -CORRECT ANSWER -external suppliers
1. A marketing research involves all of the following regarding information EXCEPT -
CORRECT ANSWER -manipulation
2. which of the following statements is most TRUE about marketing research? -
CORRECT ANSWER -marketing research is systematic
3. which of the following statements is most FALSE about marketing research? -
CORRECT ANSWER -marketing research leads to automatic decisions
4. _________ research is undertaken to help identify problems that are not necessarily
apparent on the surface and yet exist or are likely to arise in the future -CORRECT
ANSWER -problem-identification
5. which of the following classifications of marketing research involves going below the
surface to identify the true underlying problem that the marketing manager is
facing? -CORRECT ANSWER -problem identification
6. problem-identification research is typically used to address all of the following topics
EXCEPT -CORRECT ANSWER -pricing
7. which of the following is the more common of the forms of research and is
undertaken by virtually all marketing firms? -CORRECT ANSWER -problem-
identification research
,8. according to the text, _______ is typically used to access the environment and
diagnose problems -CORRECT ANSWER -problem-identification research
9. research undertaken to help solve specific marketing problems is called : -CORRECT
ANSWER -problem-solving research
10. research undertaken to identify marketing problems is called : -CORRECT ANSWER
-problem-identification research
11. all of the following are examples of topics typically addressed by problem-solving
research EXCEPT -CORRECT ANSWER -market share
12. all of the following are examples of topics typically addressed by problem-solving
research EXCEPT: -CORRECT ANSWER -C AND D
13. (market potential and market share)
14. which of the following is NOT a step in the marketing research process? -CORRECT
ANSWER -problem correction
15. the first step is any marketing research project is to: -CORRECT ANSWER -define
the problem
16. if an outside agency was brought in to conduct work for a research project after the
first three steps in the marketing research process were completed, which step
would the agency conduct? -CORRECT ANSWER -do fieldwork or collect data
17. The marketing chief of Fossil is considering the introduction of a super functional,
fashionable wristwatch for men and women priced at $99. For this, he decided on 30
telephonic interviews from their customer database, 50 valid survey responses from
, individuals whose income is greater than $60,000 and 2 focus-groups. To which of
the six steps of the marketing research process do the actions of the marketing chief
for Fossil fall into? -CORRECT ANSWER -formulating the research design
18. which of the following is NOT a form of interviewing in the data collection stage of
the research process? -CORRECT ANSWER -observational interviewing
19. all of the following are steps involved in the data-preparation stage of collected data
EXCEPT -CORRECT ANSWER -collecting
20. which of the following is NOT considered an uncontrollable environmental factor? -
CORRECT ANSWER -promotion
21. all of the following are considered to be controllable marketing variables EXCEPT: -
CORRECT ANSWER -competition
22. all of the following are considered to be controllable marketing variables EXCEPT: -
CORRECT ANSWER -economy
23. researchers enter the realm of the decision maker when they: -CORRECT ANSWER -
give justification for a recommended course of action over others
24. marketing research departments located within a firm are called: -CORRECT
ANSWER -internal suppliers
25. marketing research departments located outside a firm and comprising the
marketing research industry are called: -CORRECT ANSWER -external suppliers
