MARK 3321 CHAPTER 7 - BUSINESS MARKETING
QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+
Kerietsu Ans✓✓✓A network of interlocking corporate affiliates
What is business marketing? Ans✓✓✓The marketing of goods and
services to individuals and organizations for purposes other than
personal consumption
Accessory equipment Ans✓✓✓Goods, such as portable tools and office
equipment, that are less expensive and shorter-lived than major
equipment.
Business services Ans✓✓✓Expense items that do not become part of a
final product
Business-to-business electronic commerce (B2B or B2B e-commerce)
Ans✓✓✓The use of the internet to facilitate the exchange of goods,
services, and information between organizations
Business-to-business online exchange Ans✓✓✓An electronic trading
floor that provides companies with integrated links to their customers
and suppliers
Buying center Ans✓✓✓All those people in an organization who become
involved in the purchase decision
, Component parts Ans✓✓✓Either finished items ready for assembly or
products that need very little processing before becoming part of some
other product
Derived demand Ans✓✓✓The demand for business products results
from demand for consumer products
Disintermediation Ans✓✓✓The elimination of intermediaries such as
wholesalers or distributors from a marketing channel
Joint demand Ans✓✓✓The demand for two or more items used together
in a final product. Demand for one item affects all.
Major equipment Ans✓✓✓Capital goods such as large expensive
machines, mainframe computers, generators, airplanes and buildings
Modified rebuy Ans✓✓✓A situation in which the purchaser wants some
change in the original good or service
Multiplier effect (accelerator principle) Ans✓✓✓Phenomenon in which
a small increase or decrease in consumer demand can produce a much
larger change in demand for the facilities and equipment needed to make
the consumer product
QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+
Kerietsu Ans✓✓✓A network of interlocking corporate affiliates
What is business marketing? Ans✓✓✓The marketing of goods and
services to individuals and organizations for purposes other than
personal consumption
Accessory equipment Ans✓✓✓Goods, such as portable tools and office
equipment, that are less expensive and shorter-lived than major
equipment.
Business services Ans✓✓✓Expense items that do not become part of a
final product
Business-to-business electronic commerce (B2B or B2B e-commerce)
Ans✓✓✓The use of the internet to facilitate the exchange of goods,
services, and information between organizations
Business-to-business online exchange Ans✓✓✓An electronic trading
floor that provides companies with integrated links to their customers
and suppliers
Buying center Ans✓✓✓All those people in an organization who become
involved in the purchase decision
, Component parts Ans✓✓✓Either finished items ready for assembly or
products that need very little processing before becoming part of some
other product
Derived demand Ans✓✓✓The demand for business products results
from demand for consumer products
Disintermediation Ans✓✓✓The elimination of intermediaries such as
wholesalers or distributors from a marketing channel
Joint demand Ans✓✓✓The demand for two or more items used together
in a final product. Demand for one item affects all.
Major equipment Ans✓✓✓Capital goods such as large expensive
machines, mainframe computers, generators, airplanes and buildings
Modified rebuy Ans✓✓✓A situation in which the purchaser wants some
change in the original good or service
Multiplier effect (accelerator principle) Ans✓✓✓Phenomenon in which
a small increase or decrease in consumer demand can produce a much
larger change in demand for the facilities and equipment needed to make
the consumer product
