MARK 3321 EXAM 2 REVIEW QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY GRADED A+

MARK 3321 EXAM 2 REVIEW QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY
GRADED A+
What are the five Consumer Decision Making processes?
Ans✓✓✓1.Need Recognition
2. Information Search
3. Evaluation of alternatives
4. Purchase
5. Post-purchase behavior


What is involvement? Ans✓✓✓The amount of time and effort a buyer
invests in the search, evaluation, and decision processes of consumer
behavior.


What can affect Need Recognition? Ans✓✓✓Internal or External
influences.


What is internal information search? Ans✓✓✓Recalling information
stored in one's memory.


What is external information search? Ans✓✓✓Seeking information in
the outside environment.

, What is a nonmarketing-controlled information source? Ans✓✓✓A
product information source that is not associated with marketers
promoting a product.


What is marketing-controlled information source? Ans✓✓✓Product
information originating from marketers promotion of a specific product.


What is an "evoked set" (consideration set)? Ans✓✓✓The consumers
most preferred alternatives.


What is cognitive dissonance? Ans✓✓✓Buyer's remorse. An inner
tension resulting from inconsistencies between behavior and
values/opinions.


What is the relationship between involvement and consumer behavior?
Ans✓✓✓As consumers move from routine to limited to extensive
decision behavior, more involvement is placed in each phase .


What are the factors that determine the level of consumer involvement?
Ans✓✓✓1. Previous experience
2. Interest
3. Perceived risk of negative consequences
4. Social visibility
5. Product involvement
6. Situational involvement