Answers are at the end of each chapter
Student name:
1) Why do ethicists consider integrity to be the foundation of ethical behavior?
Question Details
AACSB : Ethics
AICPA : BB Critical Thinking
AICPA : FN Decision Making
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Explain how characteristic traits of behavior influence ethical decision m
Topic : Integrity: The Basis of Accounting
Source : Chapter 01 Test Bank > TB ES Qu. 01-81 Why do ethicists consider integrity...
2) Moral philosophy deals with questions such as "How should I live my life?" and "What sort
of person should I strive to be?" What are the basic tenets of moral philosophy? Answer with
respect to the philosophies discussed in the chapter.
Question Details
AACSB : Ethics
AICPA : BB Critical Thinking
AICPA : FN Decision Making
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-03 Differentiate between moral philosophies and their effect on ethical reaso
Topic : Modern Moral Philosophies
Source : Chapter 01 Test Bank > TB ES Qu. 01-82 Moral philosophy deals with questions...
Describe a situation you have encountered in your personal life where you did not follow the law
because you judged another alternative to be more ethical. Don't use the example in the text of
driving on a two-lane divided roadway. Why did you decide to do that act?
,Question Details
AACSB : Ethics
AICPA : BB Critical Thinking
AICPA : FN Decision Making
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Language of Ethics
Learning Objective : 01-02 Explain how characteristic traits of behavior influence ethical decision m
Source : Chapter 01 Test Bank > TB ES Qu. 01-83 Describe a situation you have...
3) Evaluate Lance Armstrong's behavior toward doping during the Tour de France from the
perspective of the "Six Pillars of Character." How might Armstrong have handled the matter
better?
Question Details
AACSB : Ethics
AICPA : BB Critical Thinking
AICPA : FN Decision Making
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-02 Explain how characteristic traits of behavior influence ethical decision m
Topic : The Six Pillars of Character
Source : Chapter 01 Test Bank > TB ES Qu. 01-84 Evaluate Lance Armstrong's behavior towards...
Why do you think potential employers of accounting graduates care about the ethical values of
potential student hires?
1) Brandeda1marketinga1researcha1productsa1anda1servicesa1area1specializeda1problema1identifica
tion,a1dataa1collectiona1anda1analysisa1proceduresa1developeda1toa1addressa1specifica1typesa1ofa1ma
rketinga1researcha1problems.
Answer:a 1 TRUE
Diff:a13 Pagea1Ref:a115
LO:a 1 1.5a1Discussa1thea1marketinga1researcha1industrya1anda1thea1typesa1ofa1researcha1suppliers,
2) Operationala1supervisor,a1projecta1manager,a1researcha1director,a1analyst,a1anda1statistici
an/dataa1processinga1specialista1area1alla1positionsa1ina1thea1marketinga1researcha1field.
Answer:a 1 TRUE
Diff:a12 Pagea1Ref:a117
2
Copyrighta1©a12019a1Pearsona1Education,
a1Inc.
,LO:a 1 1.6a1Describea1careersa1availablea1ina1marketinga1researcha1anda1thea1backgroundsa1anda1s
killsa1neededa1toa1succeeda1ina1them.
3) Whena1conductinga1internationala1research,a1thea1environmenta1prevailinga1ina1thea1countries,
a1culturala1units,a1ora1internationala1marketsa1thata1area1beinga1researched,a1influencesa1thea1waya
1thea1sixa1stepsa1ofa1thea1marketinga1researcha1processa1shoulda1bea1performed.
Answer:a 1 TRUE
Diff:a11 Pagea1Ref:a119
AACSB:a 1 Diversea1anda1multiculturala1worka1environments
LO:a 1 1.7a1Acquirea1ana1appreciationa1ofa1thea1internationala1dimensiona1anda1thea1complexitya1involv
eda1ina1internationala1marketinga1research.
4) Internationala1marketinga1researcha1isa1mucha1simplera1toa1conducta1thana1domestica1
research.a1Answer:a 1 FALSE
Diff:a11 Pagea1Ref:a119
AACSB:a 1 Diversea1anda1multiculturala1worka1environments
LO:a 1 1.7a1Acquirea1ana1appreciationa1ofa1thea1internationala1dimensiona1anda1thea1complexitya1involv
eda1ina1internationala1marketinga1research.
5) Companiesa1thata1basea1theira1businessa1ona1thea1Weba1doa1nota1havea1internationala
1marketinga1problems.
Answer:a 1 FALSE
Diff:a11 Pagea1Ref:a119
AACSB:a 1 Informationa1technology
LO:a 1 1.7a1Acquirea1ana1appreciationa1ofa1thea1internationala1dimensiona1anda1thea1complexitya1involv
eda1ina1internationala1marketinga1research.
6) Internationala1marketinga1researcha1isa1expecteda1toa1growa1ata1aa1fastera1ratea1thana1domesti
ca1research.a1Answer:a 1 TRUE
Diff:a12 Pagea1Ref:a119
AACSB:a 1 Diversea1anda1multiculturala1worka1environments
LO:a 1 1.7a1Acquirea1ana1appreciationa1ofa1thea1internationala1dimensiona1anda1thea1complexitya1involv
eda1ina1internationala1marketinga1research.
3
Copyrighta1©a12019a1Pearsona1Education,
a1Inc.
, 7) Sociala1mediaa1embodya1sociala1computinga1toolsa1commonlya1referreda1toa1asa1
Weba11.0.a1Answer:a 1 FALSE
Diff:a13 Pagea1Ref:a120
AACSB:a 1 Informationa1technology
LO:a 1 1.8a1Describea1thea1usea1ofa1sociala1mediaa1asa1aa1domaina1ina1whicha1toa1conducta1marketinga1
research.
8) Expectationsa1abouta1objectivitya1amonga1bloggersa1anda1othera1sociala1mediaa1usersa1a
rea1lower.a1Answer:a 1 TRUE
Diff:a12 Pagea1Ref:a120
AACSB:a 1 Informationa1technology
LO:a 1 1.8a1Describea1thea1usea1ofa1sociala1mediaa1asa1aa1domaina1ina1whicha1toa1conducta1marketinga1
research.
9) Thea1booka1advocatesa1thea1usea1ofa1sociala1mediaa1toa1replacea1thea1traditionala1waysa1ina1w
hicha1researcha1isa1conducted.
Answer:a 1 FALSE
Diff:a13 Pagea1Ref:a120
AACSB:a 1 Informationa1technology
LO:a 1 1.8a1Describea1thea1usea1ofa1sociala1mediaa1asa1aa1domaina1ina1whicha1toa1conducta1marketinga1
research.
10) Mobilea1marketinga1researcha1cana1executea1thea1principlesa1ofa1traditionala1researcha1wi
tha1reach,a1scale,a1anda1affordability.
Answer:a 1 TRUE
Diff:a12 Pagea1Ref:a121
AACSB:a 1 Informationa1technology
LO:a 1 1.9a1Discussa1thea1developinga1fielda1ofa1mobilea1marketinga1researcha1anda1itsa1advantagesa1an
da1disadvantages.
11) Ana1advantagea1ofa1mobilea1marketinga1researcha1isa1thata1surveysa1musta1bea1kepta1shorta1
anda1simple.a1Answer:a 1 FALSE
Diff:a12 Pagea1Ref:a121-
22a1AACSB:a 1 Informationa1tech
nology
LO:a 1 1.9a1Discussa1thea1developinga1fielda1ofa1mobilea1marketinga1researcha1anda1itsa1advantagesa1an
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12) Mosta1marketinga1researcha1isa1conducteda1fora1clientsa1representinga1commercia
la1firms.a1Answer:a 1 TRUE
Diff:a12 Pagea1Ref:a122
AACSB:a 1 Ethicala1understandinga1anda1reasoning
LO:a 1 1.10a1Gaina1ana1understandinga1ofa1thea1ethicala1aspectsa1ofa1marketinga1researcha1anda1the
a1responsibilitiesa1eacha1ofa1thea1marketinga1researcha1stakeholdersa1havea1toa1themselves,a1onea1a
nother,a1anda1thea1researcha1project.
4
Copyrighta1©a12019a1Pearsona1Education,
a1Inc.
Student name:
1) Why do ethicists consider integrity to be the foundation of ethical behavior?
Question Details
AACSB : Ethics
AICPA : BB Critical Thinking
AICPA : FN Decision Making
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Explain how characteristic traits of behavior influence ethical decision m
Topic : Integrity: The Basis of Accounting
Source : Chapter 01 Test Bank > TB ES Qu. 01-81 Why do ethicists consider integrity...
2) Moral philosophy deals with questions such as "How should I live my life?" and "What sort
of person should I strive to be?" What are the basic tenets of moral philosophy? Answer with
respect to the philosophies discussed in the chapter.
Question Details
AACSB : Ethics
AICPA : BB Critical Thinking
AICPA : FN Decision Making
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-03 Differentiate between moral philosophies and their effect on ethical reaso
Topic : Modern Moral Philosophies
Source : Chapter 01 Test Bank > TB ES Qu. 01-82 Moral philosophy deals with questions...
Describe a situation you have encountered in your personal life where you did not follow the law
because you judged another alternative to be more ethical. Don't use the example in the text of
driving on a two-lane divided roadway. Why did you decide to do that act?
,Question Details
AACSB : Ethics
AICPA : BB Critical Thinking
AICPA : FN Decision Making
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Language of Ethics
Learning Objective : 01-02 Explain how characteristic traits of behavior influence ethical decision m
Source : Chapter 01 Test Bank > TB ES Qu. 01-83 Describe a situation you have...
3) Evaluate Lance Armstrong's behavior toward doping during the Tour de France from the
perspective of the "Six Pillars of Character." How might Armstrong have handled the matter
better?
Question Details
AACSB : Ethics
AICPA : BB Critical Thinking
AICPA : FN Decision Making
Accessibility : Keyboard Navigation
Accessibility : Screen Reader Compatible
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-02 Explain how characteristic traits of behavior influence ethical decision m
Topic : The Six Pillars of Character
Source : Chapter 01 Test Bank > TB ES Qu. 01-84 Evaluate Lance Armstrong's behavior towards...
Why do you think potential employers of accounting graduates care about the ethical values of
potential student hires?
1) Brandeda1marketinga1researcha1productsa1anda1servicesa1area1specializeda1problema1identifica
tion,a1dataa1collectiona1anda1analysisa1proceduresa1developeda1toa1addressa1specifica1typesa1ofa1ma
rketinga1researcha1problems.
Answer:a 1 TRUE
Diff:a13 Pagea1Ref:a115
LO:a 1 1.5a1Discussa1thea1marketinga1researcha1industrya1anda1thea1typesa1ofa1researcha1suppliers,
2) Operationala1supervisor,a1projecta1manager,a1researcha1director,a1analyst,a1anda1statistici
an/dataa1processinga1specialista1area1alla1positionsa1ina1thea1marketinga1researcha1field.
Answer:a 1 TRUE
Diff:a12 Pagea1Ref:a117
2
Copyrighta1©a12019a1Pearsona1Education,
a1Inc.
,LO:a 1 1.6a1Describea1careersa1availablea1ina1marketinga1researcha1anda1thea1backgroundsa1anda1s
killsa1neededa1toa1succeeda1ina1them.
3) Whena1conductinga1internationala1research,a1thea1environmenta1prevailinga1ina1thea1countries,
a1culturala1units,a1ora1internationala1marketsa1thata1area1beinga1researched,a1influencesa1thea1waya
1thea1sixa1stepsa1ofa1thea1marketinga1researcha1processa1shoulda1bea1performed.
Answer:a 1 TRUE
Diff:a11 Pagea1Ref:a119
AACSB:a 1 Diversea1anda1multiculturala1worka1environments
LO:a 1 1.7a1Acquirea1ana1appreciationa1ofa1thea1internationala1dimensiona1anda1thea1complexitya1involv
eda1ina1internationala1marketinga1research.
4) Internationala1marketinga1researcha1isa1mucha1simplera1toa1conducta1thana1domestica1
research.a1Answer:a 1 FALSE
Diff:a11 Pagea1Ref:a119
AACSB:a 1 Diversea1anda1multiculturala1worka1environments
LO:a 1 1.7a1Acquirea1ana1appreciationa1ofa1thea1internationala1dimensiona1anda1thea1complexitya1involv
eda1ina1internationala1marketinga1research.
5) Companiesa1thata1basea1theira1businessa1ona1thea1Weba1doa1nota1havea1internationala
1marketinga1problems.
Answer:a 1 FALSE
Diff:a11 Pagea1Ref:a119
AACSB:a 1 Informationa1technology
LO:a 1 1.7a1Acquirea1ana1appreciationa1ofa1thea1internationala1dimensiona1anda1thea1complexitya1involv
eda1ina1internationala1marketinga1research.
6) Internationala1marketinga1researcha1isa1expecteda1toa1growa1ata1aa1fastera1ratea1thana1domesti
ca1research.a1Answer:a 1 TRUE
Diff:a12 Pagea1Ref:a119
AACSB:a 1 Diversea1anda1multiculturala1worka1environments
LO:a 1 1.7a1Acquirea1ana1appreciationa1ofa1thea1internationala1dimensiona1anda1thea1complexitya1involv
eda1ina1internationala1marketinga1research.
3
Copyrighta1©a12019a1Pearsona1Education,
a1Inc.
, 7) Sociala1mediaa1embodya1sociala1computinga1toolsa1commonlya1referreda1toa1asa1
Weba11.0.a1Answer:a 1 FALSE
Diff:a13 Pagea1Ref:a120
AACSB:a 1 Informationa1technology
LO:a 1 1.8a1Describea1thea1usea1ofa1sociala1mediaa1asa1aa1domaina1ina1whicha1toa1conducta1marketinga1
research.
8) Expectationsa1abouta1objectivitya1amonga1bloggersa1anda1othera1sociala1mediaa1usersa1a
rea1lower.a1Answer:a 1 TRUE
Diff:a12 Pagea1Ref:a120
AACSB:a 1 Informationa1technology
LO:a 1 1.8a1Describea1thea1usea1ofa1sociala1mediaa1asa1aa1domaina1ina1whicha1toa1conducta1marketinga1
research.
9) Thea1booka1advocatesa1thea1usea1ofa1sociala1mediaa1toa1replacea1thea1traditionala1waysa1ina1w
hicha1researcha1isa1conducted.
Answer:a 1 FALSE
Diff:a13 Pagea1Ref:a120
AACSB:a 1 Informationa1technology
LO:a 1 1.8a1Describea1thea1usea1ofa1sociala1mediaa1asa1aa1domaina1ina1whicha1toa1conducta1marketinga1
research.
10) Mobilea1marketinga1researcha1cana1executea1thea1principlesa1ofa1traditionala1researcha1wi
tha1reach,a1scale,a1anda1affordability.
Answer:a 1 TRUE
Diff:a12 Pagea1Ref:a121
AACSB:a 1 Informationa1technology
LO:a 1 1.9a1Discussa1thea1developinga1fielda1ofa1mobilea1marketinga1researcha1anda1itsa1advantagesa1an
da1disadvantages.
11) Ana1advantagea1ofa1mobilea1marketinga1researcha1isa1thata1surveysa1musta1bea1kepta1shorta1
anda1simple.a1Answer:a 1 FALSE
Diff:a12 Pagea1Ref:a121-
22a1AACSB:a 1 Informationa1tech
nology
LO:a 1 1.9a1Discussa1thea1developinga1fielda1ofa1mobilea1marketinga1researcha1anda1itsa1advantagesa1an
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12) Mosta1marketinga1researcha1isa1conducteda1fora1clientsa1representinga1commercia
la1firms.a1Answer:a 1 TRUE
Diff:a12 Pagea1Ref:a122
AACSB:a 1 Ethicala1understandinga1anda1reasoning
LO:a 1 1.10a1Gaina1ana1understandinga1ofa1thea1ethicala1aspectsa1ofa1marketinga1researcha1anda1the
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4
Copyrighta1©a12019a1Pearsona1Education,
a1Inc.
