CMKG CPCM Practice Exams QUESTIONS
AND ANSWERS 100% ACCURATE!
,A. Market shares. Through a compilation of banners in the data. - ANSWER Which of
the following analytics is NOT available in retailer POS data?
A. Market shares. Through a compilation of banners in the data.
B. All of these analytics are available in retailer POS data.
C. Trends. Through time variations available in the data.
D. Sales and profit analysis. Through total store, aisle, department, brand, and
segment.
E. Shopper insights. Through transactional and shopping basket data.
A. Ensuring the loyalty card data updates correctly. - ANSWER What's the least
important consideration when creating a monthly updated store-level report from
syndicated scanner data?
A. Ensuring the loyalty card data updates correctly.
B. Planning for new store openings or closures.
C. Identifying key performance indicators.
D. Planning for new products that may be introduced after the report is created.
D. $106,250.00 (Work =Sales / AC Distribution... = 8,500,000/80) - ANSWER If a SKU
has achieved $8,500,000 in sales and has 80% ACV distribution, what is its Sales per
Point of Distribution (SPPD)?
A. $531.25
B. $1,062.50
C. $106.25
D. $106,250.00
True (share) - ANSWER True or false? If a retailer sells $135 million in 13 weeks and
grew 20% vs year ago and the Market sells $500 million in 13 weeks and grew 18%
versus a year ago then the retailer is gaining $ share.
A. Share of features by brand divided by the brand's dollar share within the category -
ANSWER How do you determine fair share of features for a brand?
A. Share of features by brand divided by the brand's dollar share within the category
B. Dollar sales sold on feature divided by total dollar sales for a brand
, C. Share of features by brand for the market minus share of features by brand for the
retailer
D. Promoted sales share by brand minus base sales share by brand
C. Turf protecting, profit generating, cash generating - ANSWER After developing
measurable category objectives what are some examples of category strategies that
can support the objectives?
A. Price generating, turf protecting, promotional advertising
B. Promotional advertising, price generation, product mobility
C. Turf protecting, profit generating, cash generating
D. SKU proliferation, turf protecting, traffic building
D. A model that spreads the cost of a company's activities evenly across all the
company's products - ANSWER Which of the following descriptions does not describe
activity-based costing?
A. A model that assigns the cost of a company's activities to all the company's products,
according to the amount each product actually consumes
B. A model that translates indirect costs into direct costs
C. A model that accounts for the cost of overhead in the cost of a company's products
D. A model that spreads the cost of a company's activities evenly across all the
company's products
D. Variety and capacity - ANSWER When deciding which products to carry, what are
the two most important factors that retailers must keep in balance?
A. Number of potential facings and capacity
B. Linear space optimization and capacity
C. Out-of-stocks and turns
D. Variety and capacity
D. To identify potential assortment, pricing, and promotion opportunities for the retailer
from the marketplace. - ANSWER Why is it important to compare a retailer's point-of-
sale data with syndicated market-level data?
A. Retailers' POS data can be inaccurate and inconsistent.
B. Syndicated data cannot be integrated with retailer's point-of-sale data because it
measures different consumers.
C. Syndicated data is more accurate than retailer's POS data and offers a store-level
view of sales trends.
AND ANSWERS 100% ACCURATE!
,A. Market shares. Through a compilation of banners in the data. - ANSWER Which of
the following analytics is NOT available in retailer POS data?
A. Market shares. Through a compilation of banners in the data.
B. All of these analytics are available in retailer POS data.
C. Trends. Through time variations available in the data.
D. Sales and profit analysis. Through total store, aisle, department, brand, and
segment.
E. Shopper insights. Through transactional and shopping basket data.
A. Ensuring the loyalty card data updates correctly. - ANSWER What's the least
important consideration when creating a monthly updated store-level report from
syndicated scanner data?
A. Ensuring the loyalty card data updates correctly.
B. Planning for new store openings or closures.
C. Identifying key performance indicators.
D. Planning for new products that may be introduced after the report is created.
D. $106,250.00 (Work =Sales / AC Distribution... = 8,500,000/80) - ANSWER If a SKU
has achieved $8,500,000 in sales and has 80% ACV distribution, what is its Sales per
Point of Distribution (SPPD)?
A. $531.25
B. $1,062.50
C. $106.25
D. $106,250.00
True (share) - ANSWER True or false? If a retailer sells $135 million in 13 weeks and
grew 20% vs year ago and the Market sells $500 million in 13 weeks and grew 18%
versus a year ago then the retailer is gaining $ share.
A. Share of features by brand divided by the brand's dollar share within the category -
ANSWER How do you determine fair share of features for a brand?
A. Share of features by brand divided by the brand's dollar share within the category
B. Dollar sales sold on feature divided by total dollar sales for a brand
, C. Share of features by brand for the market minus share of features by brand for the
retailer
D. Promoted sales share by brand minus base sales share by brand
C. Turf protecting, profit generating, cash generating - ANSWER After developing
measurable category objectives what are some examples of category strategies that
can support the objectives?
A. Price generating, turf protecting, promotional advertising
B. Promotional advertising, price generation, product mobility
C. Turf protecting, profit generating, cash generating
D. SKU proliferation, turf protecting, traffic building
D. A model that spreads the cost of a company's activities evenly across all the
company's products - ANSWER Which of the following descriptions does not describe
activity-based costing?
A. A model that assigns the cost of a company's activities to all the company's products,
according to the amount each product actually consumes
B. A model that translates indirect costs into direct costs
C. A model that accounts for the cost of overhead in the cost of a company's products
D. A model that spreads the cost of a company's activities evenly across all the
company's products
D. Variety and capacity - ANSWER When deciding which products to carry, what are
the two most important factors that retailers must keep in balance?
A. Number of potential facings and capacity
B. Linear space optimization and capacity
C. Out-of-stocks and turns
D. Variety and capacity
D. To identify potential assortment, pricing, and promotion opportunities for the retailer
from the marketplace. - ANSWER Why is it important to compare a retailer's point-of-
sale data with syndicated market-level data?
A. Retailers' POS data can be inaccurate and inconsistent.
B. Syndicated data cannot be integrated with retailer's point-of-sale data because it
measures different consumers.
C. Syndicated data is more accurate than retailer's POS data and offers a store-level
view of sales trends.
