BUSINESS 311: INTRO TO HEALTH ADMIN 2025 QUESTIONS WITH CORRECT ANSWERS.
A major marketing decision for most organization is? - (ANSWER)Which products to market consumers
without turning off other consumers at the same time
when a gap exists between a consumer's actual state and some ideal or desired state, the consumer has
a - (ANSWER)Need
Which of the following is the best example of a consumer good? - (ANSWER)the disposable diapers
purchased by the new mother for her baby
An organic farmer has identified three distinct groups for his products--vegetarians, people who are
concerned about chemicals in their foods, and people who consider themselves innovators and
trendsetters. These three groups identified within a larger group are examples of - (ANSWER)Market
segments
A ________ is a distinctive group of customers within a larger market who are similar to one another in
some way and whose needs differ from other customers in the larger market. - (ANSWER)Market
segment
A new shampoo advertisement on television names a specific product and then tells all of the wonderful
benefits the consumer will enjoy when using this product opposed to another shampoo. What is this
company seeking to achieve in the communication message of this television advertisement? -
(ANSWER)Competitive advantage
Adult children with elderly parents often find it difficult to convince their parents they would be better
off in an assisted-living facility. Children often enlist the services of people who operate these facilities
to persuade their parents that moving is in their best interest. These facility operators with the help of
the children sometimes have to be relentless in their use of persuasive techniques to make the sale.
They must adopt a ________ orientation. - (ANSWER)Selling
The four P's are - (ANSWER)Price, Product, Place, and Promotion
When marketers connect peanut products to the current diet craze they are reflecting - (ANSWER)value
proposition
, BUSINESS 311: INTRO TO HEALTH ADMIN 2025 QUESTIONS WITH CORRECT ANSWERS.
an exchange
the marketing mix
- a new era orientation
popular culture
____ is the buying and selling of products on the internet - (ANSWER)E-commerce
Which of the following is an example of a not for profit organization that would use marketing
principles? - (ANSWER)The Red Cross
A consumer shopping at the World's Most Famous Surf Shop is also ___ of the company because he has
an interest in the company - (ANSWER)stakeholder
Erin and Michael went to the department store to register for wedding gifts for their upcoming wedding.
The gift for Erin and Michael are - (ANSWER)Consumer goods
The billboard with the message about the World's Most Famous Surf Shop is an example of the ___
element of the marketing mix - (ANSWER)promotion
The dioramas in the airport that Ron Jon could use to advertise the World's Most Famous Surf is an
example of the ___ element of the marketing mix - (ANSWER)promotion
When Tony rented a loft apartment, he acted as a(n) - (ANSWER)consumer
Adult children with elderly parents often find it difficult to convince their parents they would be better
off in an assisted-living facility. Children often enlist the services of people who operate these facilities
to persuade their parents that moving is in their best interest. These facility operators with the help of
the children sometimes have to be relentless in their use of persuasive techniques to make the sale.
They must adopt a ________ orientation. - (ANSWER)selling
A major marketing decision for most organization is? - (ANSWER)Which products to market consumers
without turning off other consumers at the same time
when a gap exists between a consumer's actual state and some ideal or desired state, the consumer has
a - (ANSWER)Need
Which of the following is the best example of a consumer good? - (ANSWER)the disposable diapers
purchased by the new mother for her baby
An organic farmer has identified three distinct groups for his products--vegetarians, people who are
concerned about chemicals in their foods, and people who consider themselves innovators and
trendsetters. These three groups identified within a larger group are examples of - (ANSWER)Market
segments
A ________ is a distinctive group of customers within a larger market who are similar to one another in
some way and whose needs differ from other customers in the larger market. - (ANSWER)Market
segment
A new shampoo advertisement on television names a specific product and then tells all of the wonderful
benefits the consumer will enjoy when using this product opposed to another shampoo. What is this
company seeking to achieve in the communication message of this television advertisement? -
(ANSWER)Competitive advantage
Adult children with elderly parents often find it difficult to convince their parents they would be better
off in an assisted-living facility. Children often enlist the services of people who operate these facilities
to persuade their parents that moving is in their best interest. These facility operators with the help of
the children sometimes have to be relentless in their use of persuasive techniques to make the sale.
They must adopt a ________ orientation. - (ANSWER)Selling
The four P's are - (ANSWER)Price, Product, Place, and Promotion
When marketers connect peanut products to the current diet craze they are reflecting - (ANSWER)value
proposition
, BUSINESS 311: INTRO TO HEALTH ADMIN 2025 QUESTIONS WITH CORRECT ANSWERS.
an exchange
the marketing mix
- a new era orientation
popular culture
____ is the buying and selling of products on the internet - (ANSWER)E-commerce
Which of the following is an example of a not for profit organization that would use marketing
principles? - (ANSWER)The Red Cross
A consumer shopping at the World's Most Famous Surf Shop is also ___ of the company because he has
an interest in the company - (ANSWER)stakeholder
Erin and Michael went to the department store to register for wedding gifts for their upcoming wedding.
The gift for Erin and Michael are - (ANSWER)Consumer goods
The billboard with the message about the World's Most Famous Surf Shop is an example of the ___
element of the marketing mix - (ANSWER)promotion
The dioramas in the airport that Ron Jon could use to advertise the World's Most Famous Surf is an
example of the ___ element of the marketing mix - (ANSWER)promotion
When Tony rented a loft apartment, he acted as a(n) - (ANSWER)consumer
Adult children with elderly parents often find it difficult to convince their parents they would be better
off in an assisted-living facility. Children often enlist the services of people who operate these facilities
to persuade their parents that moving is in their best interest. These facility operators with the help of
the children sometimes have to be relentless in their use of persuasive techniques to make the sale.
They must adopt a ________ orientation. - (ANSWER)selling
