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Google Analytics Certification Exam COMPLETE
500 Questions and Detailed Answers LATEST
UPDATE THIS YEAR
Google Analytics Certification Exam
QUESTION: The demographics and interest category information in Google Analytics comes
from
a) the DoubleClick third-party cookie
b) Google Tag Manager
c) survey data filled out by users
d) Information that you upload from your CRM
e) The AdWords first-party cookie - ANSWER-a) the DoubleClick third-party cookie
QUESTION: When do Google Analytics Terms of Service permit sending personally identifying
information (PII) to Google?
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a) when encrypted
b) in custom campaigns only
c) never - ANSWER-c) never
QUESTION: A visitor comes to your site but stops looking at pages and generating events.
Which of the following will occur by default?
a) Google Analytics does not keep track of sessions by default
b) The visitor's session expires after 5 minutes of inactivity
c) The visitor's session expires once the visitor has exited your site
d) The visitor's session expires after 30 minutes of inactivity - ANSWER-d) The visitor's session
expires after 30 minutes of inactivity
QUESTION: Which of the following would you use to set up a custom alert?
a) Intelligence
1 ALL THE BEST CHAMP!!
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b) Real-Time
c) Conversions
d) Content - ANSWER-a) Intelligence
Q; Digital analytics is:
a) the analysis of quantitative data from your business
b) a process of continual improvement of the online experience
c) the analysis of qualitative data from your business
d) the analysis of data from your business and the competition
e) all of these answers are correct - ANSWER-e) all of these answers are correct
QUESTION: "Digital analytics" is the analysis of qualitative and (a) ___________________ data
from your business and the competition to drive a (b) ___________________ of the online
experience that your (c) ___________________ and potential customers have which translates
to your desired (d) ___________________.
(a) numeric, (b) continual change, (c) customers, (d) audience
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(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d) audience
(a) quantitative, (b) continual change, (c) customers, (d) outcomes - ANSWER-(a) quantitative,
(b) continual improvement, (c) customers, (d) outcomes
QUESTION: What is the first step of analytics planning?
a) Document your technical infrastructure
b) Implement Google Analytics
c) Create your implementation plan
d) Define your overall measurement plan and business objectives - ANSWER-d) Define your
overall measurement plan and business objectives
QUESTION: Which of the following should be the first step you complete during the analytics
planning process?
a) Implement Google Analytics
1 ALL THE BEST CHAMP!!
Google Analytics Certification Exam COMPLETE
500 Questions and Detailed Answers LATEST
UPDATE THIS YEAR
Google Analytics Certification Exam
QUESTION: The demographics and interest category information in Google Analytics comes
from
a) the DoubleClick third-party cookie
b) Google Tag Manager
c) survey data filled out by users
d) Information that you upload from your CRM
e) The AdWords first-party cookie - ANSWER-a) the DoubleClick third-party cookie
QUESTION: When do Google Analytics Terms of Service permit sending personally identifying
information (PII) to Google?
1 ALL THE BEST CHAMP!!
, Page 2 of 188
a) when encrypted
b) in custom campaigns only
c) never - ANSWER-c) never
QUESTION: A visitor comes to your site but stops looking at pages and generating events.
Which of the following will occur by default?
a) Google Analytics does not keep track of sessions by default
b) The visitor's session expires after 5 minutes of inactivity
c) The visitor's session expires once the visitor has exited your site
d) The visitor's session expires after 30 minutes of inactivity - ANSWER-d) The visitor's session
expires after 30 minutes of inactivity
QUESTION: Which of the following would you use to set up a custom alert?
a) Intelligence
1 ALL THE BEST CHAMP!!
, Page 3 of 188
b) Real-Time
c) Conversions
d) Content - ANSWER-a) Intelligence
Q; Digital analytics is:
a) the analysis of quantitative data from your business
b) a process of continual improvement of the online experience
c) the analysis of qualitative data from your business
d) the analysis of data from your business and the competition
e) all of these answers are correct - ANSWER-e) all of these answers are correct
QUESTION: "Digital analytics" is the analysis of qualitative and (a) ___________________ data
from your business and the competition to drive a (b) ___________________ of the online
experience that your (c) ___________________ and potential customers have which translates
to your desired (d) ___________________.
(a) numeric, (b) continual change, (c) customers, (d) audience
1 ALL THE BEST CHAMP!!
, Page 4 of 188
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d) audience
(a) quantitative, (b) continual change, (c) customers, (d) outcomes - ANSWER-(a) quantitative,
(b) continual improvement, (c) customers, (d) outcomes
QUESTION: What is the first step of analytics planning?
a) Document your technical infrastructure
b) Implement Google Analytics
c) Create your implementation plan
d) Define your overall measurement plan and business objectives - ANSWER-d) Define your
overall measurement plan and business objectives
QUESTION: Which of the following should be the first step you complete during the analytics
planning process?
a) Implement Google Analytics
1 ALL THE BEST CHAMP!!
