TIKTOK MEDIA BUYING CERTIFICATION
EXAM QUESTIONS AND CORRECT ANSWERS
LATEST 2025-2026 UPDATE
Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - Answer-C. Analytics
Which is the expected outcome for advertisers that use the Maximum
Delivery budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result - Answer-B. Utilize the
budget in full
Which are benefits of using Business Center? (Select all that apply)
A. Ability to collaborate with advertiser's agency
,B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
D. Set budgets across multiple campaigns - Answer-A. Ability to
collaborate with advertiser's agency & B. Set different roles and
permissions to team members
Which measurement solution should be selected to understand if a
campaign has increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling - Answer-B. Brand Lift
A Spark ad is receiving negative comments, and the advertiser is
concerned about overall brand safety. Which steps can the advertiser
take to combat negative comments? (Select all that apply)
A. Add blocked word filters to TikTok Ads Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on their organic post - Answer-
A. Add blocked word filters to TikTok Ads Manager account & D. Ask
the creator to turn off comments on their organic post
Which tools can advertisers use to help with the creation of scripts for
TikTok Ads? (Select all that apply)
, A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut - Answer-C. Creative Assistant & D. CapCut
Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a
campaign
C. Increasing the budget mid-campaign to increase reach
D. Terminating one ad group within the campaign while the campaign is
in-flight - Answer-A. Using two different sets of creatives for a specific
campaign
Which of the following is true for Spark ads?
A. Ability to promote organic videos as paid media ads
B. Ability to reduce auction costs across campaign
C. Ability to bypass the ad review process for ads
D. Ability to limit the video to only the followers of the advertiser on
TikTok - Answer-A. Ability to promote organic videos as paid media
ads
Which is true for the audience insights tool?
A. It provides audience data only related to your ad account
B. It provides recommended bidding for specific audiences
EXAM QUESTIONS AND CORRECT ANSWERS
LATEST 2025-2026 UPDATE
Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - Answer-C. Analytics
Which is the expected outcome for advertisers that use the Maximum
Delivery budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result - Answer-B. Utilize the
budget in full
Which are benefits of using Business Center? (Select all that apply)
A. Ability to collaborate with advertiser's agency
,B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
D. Set budgets across multiple campaigns - Answer-A. Ability to
collaborate with advertiser's agency & B. Set different roles and
permissions to team members
Which measurement solution should be selected to understand if a
campaign has increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling - Answer-B. Brand Lift
A Spark ad is receiving negative comments, and the advertiser is
concerned about overall brand safety. Which steps can the advertiser
take to combat negative comments? (Select all that apply)
A. Add blocked word filters to TikTok Ads Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on their organic post - Answer-
A. Add blocked word filters to TikTok Ads Manager account & D. Ask
the creator to turn off comments on their organic post
Which tools can advertisers use to help with the creation of scripts for
TikTok Ads? (Select all that apply)
, A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut - Answer-C. Creative Assistant & D. CapCut
Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a
campaign
C. Increasing the budget mid-campaign to increase reach
D. Terminating one ad group within the campaign while the campaign is
in-flight - Answer-A. Using two different sets of creatives for a specific
campaign
Which of the following is true for Spark ads?
A. Ability to promote organic videos as paid media ads
B. Ability to reduce auction costs across campaign
C. Ability to bypass the ad review process for ads
D. Ability to limit the video to only the followers of the advertiser on
TikTok - Answer-A. Ability to promote organic videos as paid media
ads
Which is true for the audience insights tool?
A. It provides audience data only related to your ad account
B. It provides recommended bidding for specific audiences
