MMC 3420 Exam Questions and Answers Already Passed
Formative research - Answers evaluative process as you go along. ex: chef tastes soup as he
makes it
outcome objectives - Answers are specific and concise statements that state who will make
what change, by how much, where and by when. Clear, concise outcome objectives clarify
program expectations and can be used to determine progress towards a program goal
Strategy - Answers A cluster of decisions about what goals to pursue, what actions to take, and
how to use resources to achieve goals
Tactics - Answers Actions that make the plan (Strategy) come to life.
Benchmark - Answers A process whereby a firm establishes a level of performance by
comparing current performance against past performance or comparing current performance
against the performance of other companies or an entire industry
Output - Answers are the actions you take to communicate your message to your stake holders.
Example : Brochures mailed to the affected public.
Outtake - Answers knowledge, attitudes, opinions, and level of confidence. Self expressed
likelihood to take action or behavior. example: Percentage of contractors, excavators, and
homeowners who say they will call 811 before they dig.
Outcome - Answers The stakeholders actions or behaviors. Example calling 811 before they dig.
Advertising Value Equivalency - Answers A calculation based on advertising rates and the
amount of media coverage.
Measuring Output - Answers Meeting sign-in sheets, email reports showing "bounce-back" and
percentage who read the email, mail certification reports.
Measuring Outtake - Answers Surveys: Mail, Phone, electronically. Interviews and focus groups.
Collection of anecdotal evidence from field personnel.
Measuring Outcomes - Answers Behavioral observations, surveys, "analyzing call logs, leak
encroachment reports, and internal incident logs."
Outcome evaluation - Answers Evaluates the program's end results against objectives
Conative dimension - Answers deals with actual consumer behavior, and, in many instances, it is
the most important of all dependent variables; often assess buying predisposition & actual
purchasing behavior
Goal - Answers Establishes the overall direction and focus of the program and its foundation for
Formative research - Answers evaluative process as you go along. ex: chef tastes soup as he
makes it
outcome objectives - Answers are specific and concise statements that state who will make
what change, by how much, where and by when. Clear, concise outcome objectives clarify
program expectations and can be used to determine progress towards a program goal
Strategy - Answers A cluster of decisions about what goals to pursue, what actions to take, and
how to use resources to achieve goals
Tactics - Answers Actions that make the plan (Strategy) come to life.
Benchmark - Answers A process whereby a firm establishes a level of performance by
comparing current performance against past performance or comparing current performance
against the performance of other companies or an entire industry
Output - Answers are the actions you take to communicate your message to your stake holders.
Example : Brochures mailed to the affected public.
Outtake - Answers knowledge, attitudes, opinions, and level of confidence. Self expressed
likelihood to take action or behavior. example: Percentage of contractors, excavators, and
homeowners who say they will call 811 before they dig.
Outcome - Answers The stakeholders actions or behaviors. Example calling 811 before they dig.
Advertising Value Equivalency - Answers A calculation based on advertising rates and the
amount of media coverage.
Measuring Output - Answers Meeting sign-in sheets, email reports showing "bounce-back" and
percentage who read the email, mail certification reports.
Measuring Outtake - Answers Surveys: Mail, Phone, electronically. Interviews and focus groups.
Collection of anecdotal evidence from field personnel.
Measuring Outcomes - Answers Behavioral observations, surveys, "analyzing call logs, leak
encroachment reports, and internal incident logs."
Outcome evaluation - Answers Evaluates the program's end results against objectives
Conative dimension - Answers deals with actual consumer behavior, and, in many instances, it is
the most important of all dependent variables; often assess buying predisposition & actual
purchasing behavior
Goal - Answers Establishes the overall direction and focus of the program and its foundation for
