2270 U9 Mobile Marketing
Study online at https://quizlet.com/_ezc4wx
1. Starbucks app The Starbucks app adds substantial value for customers.
They may order ahead of arriving at the store, customize
orders, and scan and pay. The app automatically applies
rewards and customers can send digital git cards and
manage their account or card balances. Finding a location
is easy as is tipping the barista. In the age of convenience,
this app can provide just what the consumer is looking for.
2. Mobile marketing key dates
key dates
3. Mobile marketing Share chart
4. Mobile marketing Objectives chart
objectives
5. Mobile marketing A well-designed mobile app icon may increase the brand
icon image by creating a positive view in the minds of mobile
consumers.
As seen in this image, many apps use their logo or brand
name conspicuously on or as their mobile app icon, which
may stick on the mind of consumers and help to enhance
their connection with the brand.
6. Mobile app leads Mobile apps can:
and conversion •Generate leads and traffic through campaigns designed
to get consumers to download or engage with them
•Increase conversion and sales by offering purchasing
capabilities and in-app advertising
, 2270 U9 Mobile Marketing
Study online at https://quizlet.com/_ezc4wx
Texting campaigns can be designed to increase conver-
sion and can be specially targeted.
7. Customer ser- Customer service
vice
8. Engagement Mobile consumers can engage with an organization's mo-
bile app at any time, at their convenience. This ability may:
•Increase engagement with a brand
•Make consumers more inclined to engage and to make
repeat purchases
Also, opening-up channels for communication and per-
sonalized experiences through mobile apps can entice
consumers to stay with an app.
9. Mobile marketing A mobile marketing plan should promote a mobile-first
plan strategy and cover all mobile aspects of a marketing strat-
egy, including web, social, mobile apps, mobile texting,
and others.
10. Mobile relevant Mobile marketing enables organizations to target con-
factors sumers specifically, using a variety of mobile-relevant fac-
tors:
•Type of device the consumer uses (operating system,
screen size, brand)
•Mobile-app engagement
•Mobile purchasing habits
•Location-based targeting
•Preferred language
•Demographic information
•Behaviors
Study online at https://quizlet.com/_ezc4wx
1. Starbucks app The Starbucks app adds substantial value for customers.
They may order ahead of arriving at the store, customize
orders, and scan and pay. The app automatically applies
rewards and customers can send digital git cards and
manage their account or card balances. Finding a location
is easy as is tipping the barista. In the age of convenience,
this app can provide just what the consumer is looking for.
2. Mobile marketing key dates
key dates
3. Mobile marketing Share chart
4. Mobile marketing Objectives chart
objectives
5. Mobile marketing A well-designed mobile app icon may increase the brand
icon image by creating a positive view in the minds of mobile
consumers.
As seen in this image, many apps use their logo or brand
name conspicuously on or as their mobile app icon, which
may stick on the mind of consumers and help to enhance
their connection with the brand.
6. Mobile app leads Mobile apps can:
and conversion •Generate leads and traffic through campaigns designed
to get consumers to download or engage with them
•Increase conversion and sales by offering purchasing
capabilities and in-app advertising
, 2270 U9 Mobile Marketing
Study online at https://quizlet.com/_ezc4wx
Texting campaigns can be designed to increase conver-
sion and can be specially targeted.
7. Customer ser- Customer service
vice
8. Engagement Mobile consumers can engage with an organization's mo-
bile app at any time, at their convenience. This ability may:
•Increase engagement with a brand
•Make consumers more inclined to engage and to make
repeat purchases
Also, opening-up channels for communication and per-
sonalized experiences through mobile apps can entice
consumers to stay with an app.
9. Mobile marketing A mobile marketing plan should promote a mobile-first
plan strategy and cover all mobile aspects of a marketing strat-
egy, including web, social, mobile apps, mobile texting,
and others.
10. Mobile relevant Mobile marketing enables organizations to target con-
factors sumers specifically, using a variety of mobile-relevant fac-
tors:
•Type of device the consumer uses (operating system,
screen size, brand)
•Mobile-app engagement
•Mobile purchasing habits
•Location-based targeting
•Preferred language
•Demographic information
•Behaviors
