MARKETING MANAGEMENT 6TH EDITION BY DAWN IACOBUCCI FULL TESTBANK ALL CHAPTERS INCLUDED

TEST BANK FOR MARKETING
MANAGEMENT 6TH EDITION BY DAWN
IACOBUCCI FULL TESTBANK ALL
CHAPTERS INCLUDED

,1|Page
TEST BANK FOR MARKETING MANAGEMENT 6TH EDITION BY
DAWN IACOBUCCI FULL TESTBANK ALL CHAPTERS INCLUDED
Chapter 01 - Why Is Marketing Management Important?
1. If you ask the average person, “What is marketing?” you might hear
something like, “Marketers make people
buy stuff they don’t need and can’t afford.”
a. True
b. False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Moderate
QUESTION TYPE:
True / False
HAS VARIABLES:
False
NATIONAL STANDARDS: United States - BUS PROG: Promotion
LOCAL STANDARDS:
United States - OH - Default City - DISC: Customer
TOPICS:
1-1 Defining Marketing
KEYWORDS:
Bloom's: Understand
DATE CREATED:
8/16/2021 10:22 AM
DATE MODIFIED:
8/19/2021 8:18 AM


2. Marketing is defined as an exchange between a firm and its customers.
a. True
b. False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Easy
QUESTION TYPE:
True / False
HAS VARIABLES:
False

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NATIONAL STANDARDS: United States - BUSPROG Communication
LOCAL STANDARDS:
United States - OH - Default City - DISC: Customer
TOPICS:
1-2 Marketing Is an Exchange Relationship
KEYWORDS:
Bloom's: Remember
DATE CREATED:
8/16/2021 10:22 AM
DATE MODIFIED:
8/19/2021 8:18 AM


3. Customers typically do not mind paying for purchases if they really want
what they are purchasing.
a. True
b. False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Moderate
QUESTION TYPE:
True / False
HAS VARIABLES:
False
NATIONAL STANDARDS: United States - BUSPROG - Reflective
Thinking
LOCAL STANDARDS:
United States - OH - Default City - DISC: Customer
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TOPICS:
1-2 Marketing Is an Exchange Relationship
KEYWORDS:
Bloom's: Understand
DATE CREATED:
8/16/2021 10:22 AM
DATE MODIFIED:
8/19/2021 8:18 AM

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4. John just purchased a new Honda Civic from the local Honda dealership.
Even though John was happy and
Honda made a profit, this was not a symbiotic relationship.
a. True

b. False
ANSWER:
False
POINTS:
1
DIFFICULTY:
Challenging
QUESTION TYPE:
True / False
HAS VARIABLES:
False
NATIONAL STANDARDS: United States - BUSPROG - Reflective
Thinking
LOCAL STANDARDS:
United States - OH - Default City - DISC: Customer
TOPICS:
1-2 Marketing Is an Exchange Relationship
KEYWORDS:
Bloom's: Apply
DATE CREATED:
8/16/2021 10:22 AM
DATE MODIFIED:
8/19/2021 8:18 AM


5. Marketers try to figure out what customers want and then they try to figure
out how to provide it and make
money doing so.
a. True
b. False
ANSWER:
True
POINTS:
1
DIFFICULTY:
Moderate
QUESTION TYPE:
True / False