GUIDE WITH FULLY SOLVED QUESTIONS AND
DETAILED ANSWERS 2026
◉Photoshop . Answer: Pixel-based, image editing and compositioning
application which is the de facto industry standard in raster graphics
editing.
◉InDesign . Answer: Page design and layout for print and digital
publishing. It can be used to create digital magazines and publications,
print media, books and e-books.
◉Dreamweaver . Answer: Web and mobile design and development
application.
◉Flash Professional . Answer: Interactive animation, game and mobile
app design.
◉Lightroom . Answer: Digital photo processing and editing application.
◉Fireworks . Answer: Image editing for websites and apps.
,◉Acrobat . Answer: Create, edit, convert, digitally sign, encrypt, export
and publish PDF documents and forms.
◉Bridge . Answer: Digital asset management application for
centralizing your creative assets.
◉Pixel . Answer: Picture Element, it is a square dot that represents the
smallest unit displayed on a computer screen. Also, a single point in an
electronic image.
◉Characters . Answer: Individual letters, punctuation, numerals and
other elements that are used when setting type. A symbol in writing.
◉Serif . Answer: The small finishing strokes or hairline strokes that
project from the main stroke of a letter, e.g. Times New Roman.
◉Sans Serif . Answer: A Typeface without serifs, e.g. Modern.
◉Baseline . Answer: An imaginary line upon which characters seem to
stand.
◉X-height . Answer: Height of lowercase letterform, minus the
ascenders and desenders, e.g. "x".
,◉Kerning . Answer: Adjusting the spacing between specific
letters/characters.
◉Balance . Answer: Equal distribution of weight. When a design is
balanced we tend to feel that it holds together. Symmetrical and
asymmetrical balance.
◉Focal Point . Answer: Part of the design that is emphasized, so the
viewer sees it first.
◉Porportion . Answer: The visual size and weight of a each graphic
element on the page.
◉Proximity . Answer: Arranging similar elements together on a page,
closeness. The appropriate spacing of elements in the layout. Elements
that have a relationship should be placed close to each other.
◉Repetition . Answer: Having elements repeat to create visual
consistency. For example, the same font and point size for the body text
throughout the page.
◉Alignment . Answer: Align images, text and graphics for structure and
to achieve a more visually appealing page. It is the arrangement of
elements in a fixed or predetermined position.
, ◉Visual Hierarchy . Answer: A solution in which the viewer knows
what to look at first, second, third etc.
◉Rhythm . Answer: The flow or movement established by repeating or
varying the visual elements.
◉Contrast . Answer: Contrast is a mix of elements to stimulate attention.
Contrast in size or color, of different elements on a page to make it
visually interesting.
◉Grids . Answer: An invisible structure used as a guide, to help arrange
elements on the page.
◉White Space . Answer: The background area without text, images or
graphics. Use of adequate white space in a layout ensures visual
breathing space for the viewer. It can help define proximity and organize
elements.
◉Unity . Answer: The elements in a design that look as though they
belong together. It gives a sense of oneness with consistency and
repetition.
◉Spot Color . Answer: Printing inks of special colors, for example from
the PMS system. Used to achieve an exact color that four color inks
cannot provide because spot color is mixed according to a recipe.