BCOR 2201 Final Sparks and Articles Exam with ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
verified detailed answers ||\\//|| ||\\//||
Spark COKE - correct answer✔✔Ansoff Matrix
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New market New product - correct answer✔✔diversification
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New market Current Product - correct answer✔✔market development
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Current Market New Product - correct answer✔✔product development
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Current Market Current Product - correct answer✔✔market penetration
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Spark Home Depot - correct answer✔✔Global entry to China
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-Failed to conform business to Chinese Culture
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-The suppliers had more control on retail
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-innovation and adoption are mandatory going global ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
4 A's - correct answer✔✔Accessibility, affordability, availability, acceptability
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Spark Method Roasters - correct answer✔✔Leeds Coffee Classroom Delivery
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-Research behind if this would be a viable service to provide||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
ethnographic research - correct answer✔✔observers seek to discover behavioral and ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
emotional reactions as consumers encounter products in the 'natural environment'
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, Spark Chocolate Milk - correct answer✔✔Perceptual Map
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-Price cannot be put on the map ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
-Re position of the product to show the consumer it has more value
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4 P's - correct answer✔✔Price, Product, Place, Promo
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Spark Tide Pods - correct answer✔✔Steps to New Product Development
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BCG matrix - correct answer✔✔analyzes business opportunities according to market growth
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rate and market share ||\\//|| ||\\//|| ||\\//||
high market growth, high market share - correct answer✔✔star
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high market growth, low market share - correct answer✔✔question mark
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low market growth, high market share - correct answer✔✔cash cow
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low market growth, low market share - correct answer✔✔dog
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5 C's - correct answer✔✔company, context, competitors, collaborators, customers
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4 A's - correct answer✔✔acceptability, affordability, accessibility, awareness
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Market Research: Risks - correct answer✔✔tech, people, financial, market
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verified detailed answers ||\\//|| ||\\//||
Spark COKE - correct answer✔✔Ansoff Matrix
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New market New product - correct answer✔✔diversification
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New market Current Product - correct answer✔✔market development
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Current Market New Product - correct answer✔✔product development
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Current Market Current Product - correct answer✔✔market penetration
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Spark Home Depot - correct answer✔✔Global entry to China
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-Failed to conform business to Chinese Culture
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-The suppliers had more control on retail
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
-innovation and adoption are mandatory going global ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
4 A's - correct answer✔✔Accessibility, affordability, availability, acceptability
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Spark Method Roasters - correct answer✔✔Leeds Coffee Classroom Delivery
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-Research behind if this would be a viable service to provide||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
ethnographic research - correct answer✔✔observers seek to discover behavioral and ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
emotional reactions as consumers encounter products in the 'natural environment'
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
, Spark Chocolate Milk - correct answer✔✔Perceptual Map
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-Price cannot be put on the map ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
-Re position of the product to show the consumer it has more value
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
4 P's - correct answer✔✔Price, Product, Place, Promo
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Spark Tide Pods - correct answer✔✔Steps to New Product Development
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BCG matrix - correct answer✔✔analyzes business opportunities according to market growth
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
rate and market share ||\\//|| ||\\//|| ||\\//||
high market growth, high market share - correct answer✔✔star
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high market growth, low market share - correct answer✔✔question mark
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low market growth, high market share - correct answer✔✔cash cow
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low market growth, low market share - correct answer✔✔dog
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5 C's - correct answer✔✔company, context, competitors, collaborators, customers
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4 A's - correct answer✔✔acceptability, affordability, accessibility, awareness
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Market Research: Risks - correct answer✔✔tech, people, financial, market
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