Braze Certified Marketer
Segmentation - CORRECT ANSWER-Act of dividing your users into groups based on 1
or many filters
Ways to use segments in Braze
Send personalized messages
Seeing patterns in user activity to measure growth of key audiences
Webhooks - CORRECT ANSWER-channel that involves passing info from Braze to
another system that takes care of its delivery
allow you to connect with your users by connecting Braze to 3rd Party systems like
Facebook Messenger, Slack, and more!
Automated message from one system to another after an event has occurred (ex:
airbnb "thanks for booking with us!")
Intelligent Selection - CORRECT ANSWER-allows Braze to monitor the performance of
variants and adjust their percentages to optimize the test, sot that better performing
variants receive more users
Currents - CORRECT ANSWER-allows to take all data out of Braze to analyze, play
with visualization and more
Streams continuous event data from Braze - letting you use data more intelligently.
IP Warmup - CORRECT ANSWER-Send a relatively small # of emails out in first batch,
then more, then more
Establishing level of trust with mailbox provider
Sunsetting - CORRECT ANSWER-process of pushing users out of messaging
campaigns
User profile - CORRECT ANSWER-Shows all data points on a user
Can send user details via api or csv file
"Out of the box data" - CORRECT ANSWER-standard user profile data automatically
tracked by Braze's SDK
Custom data - CORRECT ANSWER-Data specific to your business
tagged via SDK or sent via API.
Custom events - CORRECT ANSWER-Actions taken on your app or website
, Custom attributes - CORRECT ANSWER-noun descriptions of your user (shoe size,
age, etc)
APIs - CORRECT ANSWER-Application programming interface
Basically a request for data
SDK - CORRECT ANSWER-Software development kit
Little pieces of code that can be added to digital applications to support new capabilities
The Braze SDK allows you to track every users' engagement with your app or site
Tags - CORRECT ANSWER-Add tags to segments, campaigns and canvases to make
them easier to filter and locate in the dashboard
Data Point - CORRECT ANSWER-a term used in your contract to define your pricing
structure. It refers to any piece of information that is logged against a user profile. Only
out-of-the-box-data is exempt from being counted as a data point.
Boolean - CORRECT ANSWER-Custom Attribute data type
True/False
Useful for storing binary data
Numbers - CORRECT ANSWER-Custom Attribute data type
Integers and floats
Strings - CORRECT ANSWER-Custom Attribute data type
Storing user input, like favorite brand or phone number
Arrays - CORRECT ANSWER-Custom Attribute data type
Stores related lists of info about your users (ex: movies watched)
Time - CORRECT ANSWER-Custom Attribute data type
Store the last time a specific action was taken
Purchase and revenue tracking - CORRECT ANSWER-Custom Attribute data type
Records in-app purchases and establishes the LTV of each individual
Remarketing and marketing activity - CORRECT ANSWER-Types of filters for
segmentation
Exporting segment data - CORRECT ANSWER-APIs
CSV export for up to 50 custom events/attributes
CSV export email addresses
Segmentation - CORRECT ANSWER-Act of dividing your users into groups based on 1
or many filters
Ways to use segments in Braze
Send personalized messages
Seeing patterns in user activity to measure growth of key audiences
Webhooks - CORRECT ANSWER-channel that involves passing info from Braze to
another system that takes care of its delivery
allow you to connect with your users by connecting Braze to 3rd Party systems like
Facebook Messenger, Slack, and more!
Automated message from one system to another after an event has occurred (ex:
airbnb "thanks for booking with us!")
Intelligent Selection - CORRECT ANSWER-allows Braze to monitor the performance of
variants and adjust their percentages to optimize the test, sot that better performing
variants receive more users
Currents - CORRECT ANSWER-allows to take all data out of Braze to analyze, play
with visualization and more
Streams continuous event data from Braze - letting you use data more intelligently.
IP Warmup - CORRECT ANSWER-Send a relatively small # of emails out in first batch,
then more, then more
Establishing level of trust with mailbox provider
Sunsetting - CORRECT ANSWER-process of pushing users out of messaging
campaigns
User profile - CORRECT ANSWER-Shows all data points on a user
Can send user details via api or csv file
"Out of the box data" - CORRECT ANSWER-standard user profile data automatically
tracked by Braze's SDK
Custom data - CORRECT ANSWER-Data specific to your business
tagged via SDK or sent via API.
Custom events - CORRECT ANSWER-Actions taken on your app or website
, Custom attributes - CORRECT ANSWER-noun descriptions of your user (shoe size,
age, etc)
APIs - CORRECT ANSWER-Application programming interface
Basically a request for data
SDK - CORRECT ANSWER-Software development kit
Little pieces of code that can be added to digital applications to support new capabilities
The Braze SDK allows you to track every users' engagement with your app or site
Tags - CORRECT ANSWER-Add tags to segments, campaigns and canvases to make
them easier to filter and locate in the dashboard
Data Point - CORRECT ANSWER-a term used in your contract to define your pricing
structure. It refers to any piece of information that is logged against a user profile. Only
out-of-the-box-data is exempt from being counted as a data point.
Boolean - CORRECT ANSWER-Custom Attribute data type
True/False
Useful for storing binary data
Numbers - CORRECT ANSWER-Custom Attribute data type
Integers and floats
Strings - CORRECT ANSWER-Custom Attribute data type
Storing user input, like favorite brand or phone number
Arrays - CORRECT ANSWER-Custom Attribute data type
Stores related lists of info about your users (ex: movies watched)
Time - CORRECT ANSWER-Custom Attribute data type
Store the last time a specific action was taken
Purchase and revenue tracking - CORRECT ANSWER-Custom Attribute data type
Records in-app purchases and establishes the LTV of each individual
Remarketing and marketing activity - CORRECT ANSWER-Types of filters for
segmentation
Exporting segment data - CORRECT ANSWER-APIs
CSV export for up to 50 custom events/attributes
CSV export email addresses
