Braze Certification Questions and Answers Best rated A+ Guaranteed Success Latest Update

User Archival - CORRECT ANSWER-Braze removes inactive and dormant users after 6 months in compliance with GDPR: 1. storage limitation principle - personal data should be kept for no longer than is necessary 2. have a legitimate business purpose to process personal data Inactive Users - CORRECT ANSWER-- Have not used any apps in more than 6 months - Have not received any messages from an app group in more than 6 months - Braze has not processed any data points for the user profile in more than 6 months - Cannot be sent email, SMS, or push (churned) Dormant Users - CORRECT ANSWER-- Have not used any apps in more than 12 months - Have not received any messages from an app group in more than 12 months - Braze has not processed any data points for the user profile in more than 12 months Spam blocking - CORRECT ANSWER-Braze blocks users with over 5 million sessions, and no longer ingests their SDK events, because they are usually the result of an incorrect integration Anonymous User Profiles - CORRECT ANSWER-When a user profile is recognized by the Braze SDK, this is created with an associated braze_id braze_id - CORRECT ANSWER-Automatically assigned by Braze, can be used to delete users through the Rest API Identified User Profiles - CORRECT ANSWER-Once a user is recognizable in the app, we assign an external_id to that profile and it becomes... external_id - CORRECT ANSWER-Will merge any relevant user profile data from the anonymous profile with the existing identified profile and remove any remaining/irrelevant ones Amplitude - CORRECT ANSWER-You can export data events from Braze to this product analytics/business intelligence platform to perform a deep analysis. Appsflyer - CORRECT ANSWER-Mobile marketing analytics and attribution platform that helps you analyze and optimize your apps through marketing analytics, mobile attribution, and deeplinking. Custom Attribute Type: Boolean - CORRECT ANSWER-True/false Exists/doesn't existCustom Attribute Type: Number - CORRECT ANSWER-More than, less than, exactly, does not equal, exists, doesn't exist Custom Attribute Type: String - CORRECT ANSWER-Equals/does not equal, matches regex/does not match regex, is blank/is not blank