MMC 3420 QUIZ # 1+2 QUESTIONS AND ANSWERS
What can be used to deliver mass media messages? (Check all that apply).
a. blog
b. text messages between people
c. TV
d. Billboards
e. Twitter - Answer -a, c, d, e
________________ is simply an attempt to discover something, while ______________
describes the processes undertaken to do so
a. Quantitative; Qualitative
b. Research; Methodology
c. Basic Research; Theory
d. Theory; Methodology - Answer -b. research; methodology
It is impossible to get an A on a college test—my brother said so" is an example of the:
a. Scientific Method
b. Method of Authority
c. Method of Intuition
d. Method of tenacity - Answer -b. Method of Authority
The early model of mass communication suggestion that a mass communicator need
only "shoot" messages at an audience and that those messages would produce
preplanned and almost universal effects is known as the:
a. Universal law of communication
b. Hypodermic needle model
c. Stimulus-response model
d. Expected effects model
e. None of these are correct - Answer -b. hypodermic needle model
Which statement regarding characteristics of the scientific method is correct?
a.Science is constitutive
b. Science is critical and cultural
c. Science is systematic and temporary
d. Scientific (Basic) research is public - Answer -d. Scientific (basic) research is public
In scientific research, it is important for a single research study to stand alone.
True or False - Answer -False
What can be used to deliver mass media messages? (Check all that apply).
a. blog
b. text messages between people
c. TV
d. Billboards
e. Twitter - Answer -a, c, d, e
________________ is simply an attempt to discover something, while ______________
describes the processes undertaken to do so
a. Quantitative; Qualitative
b. Research; Methodology
c. Basic Research; Theory
d. Theory; Methodology - Answer -b. research; methodology
It is impossible to get an A on a college test—my brother said so" is an example of the:
a. Scientific Method
b. Method of Authority
c. Method of Intuition
d. Method of tenacity - Answer -b. Method of Authority
The early model of mass communication suggestion that a mass communicator need
only "shoot" messages at an audience and that those messages would produce
preplanned and almost universal effects is known as the:
a. Universal law of communication
b. Hypodermic needle model
c. Stimulus-response model
d. Expected effects model
e. None of these are correct - Answer -b. hypodermic needle model
Which statement regarding characteristics of the scientific method is correct?
a.Science is constitutive
b. Science is critical and cultural
c. Science is systematic and temporary
d. Scientific (Basic) research is public - Answer -d. Scientific (basic) research is public
In scientific research, it is important for a single research study to stand alone.
True or False - Answer -False
