MKT-315 FINAL EXAM 2025/2026 EXAM
QUESTIONS AND ANSWERS | 100%
PASS
Profit Equation - 🧠 ANSWER ✔✔Total Revenue - Total Cost
Pricing Strategy: Penetration Pricing - 🧠 ANSWER ✔✔Low price to
increase sales and market share.
Pricing Strategy: Skimming Pricing - 🧠 ANSWER ✔✔Starts out with a high
price and slowly lowers it to fit the market.
Pricing Strategy: Competition Pricing - 🧠 ANSWER ✔✔Setting prices nearly
equal to competitors.
A cable company may start out with a low price to get subscribers.
Eventually, price will increase as their market share increases. - 🧠
ANSWER ✔✔Penetration Pricing
, A cellular phone carrier charges a premium price at the onset, but reduces
the price of its phones over five years, following the natural product
lifecycle. - 🧠 ANSWER ✔✔Skimming Pricing
Price matching is one example. Some companies (such as cell phone
carriers) give the customer a refund that covers competitors' fees, to
convince them to switch carriers. - 🧠 ANSWER ✔✔Competition Pricing
Wholesaling - 🧠 ANSWER ✔✔The process of enabling the movement of
merch from manufacturers to retailers.
Retailing - 🧠 ANSWER ✔✔The process that enables the sale of products
and services to end-use consumers, including business consumers and
individuals at their homes.
Intermediary Functions - 🧠 ANSWER ✔✔Transactional, Logistical, and
Facilitating services that provide benefits to consumers.
Distribution Channels - 🧠 ANSWER ✔✔Facilitate the movement and final
sales of products and services to consumers.
Types of retailers - 🧠 ANSWER ✔✔Walmart, Costco, Nordstrom, Macy's...
QUESTIONS AND ANSWERS | 100%
PASS
Profit Equation - 🧠 ANSWER ✔✔Total Revenue - Total Cost
Pricing Strategy: Penetration Pricing - 🧠 ANSWER ✔✔Low price to
increase sales and market share.
Pricing Strategy: Skimming Pricing - 🧠 ANSWER ✔✔Starts out with a high
price and slowly lowers it to fit the market.
Pricing Strategy: Competition Pricing - 🧠 ANSWER ✔✔Setting prices nearly
equal to competitors.
A cable company may start out with a low price to get subscribers.
Eventually, price will increase as their market share increases. - 🧠
ANSWER ✔✔Penetration Pricing
, A cellular phone carrier charges a premium price at the onset, but reduces
the price of its phones over five years, following the natural product
lifecycle. - 🧠 ANSWER ✔✔Skimming Pricing
Price matching is one example. Some companies (such as cell phone
carriers) give the customer a refund that covers competitors' fees, to
convince them to switch carriers. - 🧠 ANSWER ✔✔Competition Pricing
Wholesaling - 🧠 ANSWER ✔✔The process of enabling the movement of
merch from manufacturers to retailers.
Retailing - 🧠 ANSWER ✔✔The process that enables the sale of products
and services to end-use consumers, including business consumers and
individuals at their homes.
Intermediary Functions - 🧠 ANSWER ✔✔Transactional, Logistical, and
Facilitating services that provide benefits to consumers.
Distribution Channels - 🧠 ANSWER ✔✔Facilitate the movement and final
sales of products and services to consumers.
Types of retailers - 🧠 ANSWER ✔✔Walmart, Costco, Nordstrom, Macy's...
