TIKTOK MEDIA BUYING
CERTIFICATION EXAM
An advertiser wants to advertise on TikTok and reach a broader
audience for their brand. Which of the following Billing event
(Bidding method) may best serve their needs for this campaign?
A. CPA
B. CPC
C. CPV
D. CPM - ANSWERS-D. CPM (Cost Per Millies)
An advertiser provided a sample of their new product for free to a
popular creator on TikTok. When the creator showcases the product
and discusses it in their video, it is considered?
A. Organic content
B. Branded content
C. Not allowed, because the product is free
D. A web ad - ANSWERS-B. Branded content
An advertiser wants to reach their own customers on TikTok. They
have a list of their customers from their customer relationship
management (CRM) system they can use to build their targeting list.
Which of the following TikTok features should they leverage to
accomplish this?
A. Lookalike audience
,B. Custom audience
C. Smart performance campaign
D. Smart targeting - ANSWERS-B. Custom Audience
An advertiser just started their web conversion campaign to drive
users to their website. However, the conversion cost is fluctuating
during the first two weeks of the campaign. Which is the likely cause
of this?
A. TikTok Ads platform is initiating the learning phase to optimize the
bid and targeting to best achieve the stated objective
B. The bid price is too low and the TikTok ads platform is adjusting
creatives to meet the stated bid
C. The ad creatives are resonating with specific audiences and causing
bid prices to fluctuate over time
D. The campaign budget is too high and the TikTok ad platform is
adjusting budget allocation across different campaigns - ANSWERS-
A. TikTok ads platform is initiating the learning phase to optimize the
bid and targeting to best achieve the stated objective
An advertiser is leveraging TikTok lead generation ads to build their
own leads capture form on their e-commerce website. The web form
they created was rejected by the TikTok ads review process. Which of
the following fields on their web form may have caused ad rejection?
A. Name
B. Country
C. Product preference
D. Drivers License Number - ANSWERS-D. Drivers License Number
, A mobile app advertiser is worried about campaign costs and wants
more control over their bid price for conversion events on TikTok.
Which bidding or optimization strategy should they use?
A. Maximum Delivery
B. App Event Optimization (AEO)
C. Lowest Cap
D. Cost Cap - ANSWERS-D. Cost Cap
Which are features of a TikTok Business Account? (Select all that
Apply)
A. Business page
B. App download link
C. Video Editor
D. Lead generation ads - ANSWERS-A. Business Page & B. App
download link
Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - ANSWERS-C. Analytics
Which is the expected outcome for advertisers that use the Maximum
Delivery budding strategy?
CERTIFICATION EXAM
An advertiser wants to advertise on TikTok and reach a broader
audience for their brand. Which of the following Billing event
(Bidding method) may best serve their needs for this campaign?
A. CPA
B. CPC
C. CPV
D. CPM - ANSWERS-D. CPM (Cost Per Millies)
An advertiser provided a sample of their new product for free to a
popular creator on TikTok. When the creator showcases the product
and discusses it in their video, it is considered?
A. Organic content
B. Branded content
C. Not allowed, because the product is free
D. A web ad - ANSWERS-B. Branded content
An advertiser wants to reach their own customers on TikTok. They
have a list of their customers from their customer relationship
management (CRM) system they can use to build their targeting list.
Which of the following TikTok features should they leverage to
accomplish this?
A. Lookalike audience
,B. Custom audience
C. Smart performance campaign
D. Smart targeting - ANSWERS-B. Custom Audience
An advertiser just started their web conversion campaign to drive
users to their website. However, the conversion cost is fluctuating
during the first two weeks of the campaign. Which is the likely cause
of this?
A. TikTok Ads platform is initiating the learning phase to optimize the
bid and targeting to best achieve the stated objective
B. The bid price is too low and the TikTok ads platform is adjusting
creatives to meet the stated bid
C. The ad creatives are resonating with specific audiences and causing
bid prices to fluctuate over time
D. The campaign budget is too high and the TikTok ad platform is
adjusting budget allocation across different campaigns - ANSWERS-
A. TikTok ads platform is initiating the learning phase to optimize the
bid and targeting to best achieve the stated objective
An advertiser is leveraging TikTok lead generation ads to build their
own leads capture form on their e-commerce website. The web form
they created was rejected by the TikTok ads review process. Which of
the following fields on their web form may have caused ad rejection?
A. Name
B. Country
C. Product preference
D. Drivers License Number - ANSWERS-D. Drivers License Number
, A mobile app advertiser is worried about campaign costs and wants
more control over their bid price for conversion events on TikTok.
Which bidding or optimization strategy should they use?
A. Maximum Delivery
B. App Event Optimization (AEO)
C. Lowest Cap
D. Cost Cap - ANSWERS-D. Cost Cap
Which are features of a TikTok Business Account? (Select all that
Apply)
A. Business page
B. App download link
C. Video Editor
D. Lead generation ads - ANSWERS-A. Business Page & B. App
download link
Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - ANSWERS-C. Analytics
Which is the expected outcome for advertisers that use the Maximum
Delivery budding strategy?
