C201 Business Acumen – 2025/2026 Updated Exam Prep &
Study Guide | 100% Pass Guarantee
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - correct
answerEvaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - correct answerIncreased number of direct reports per manager
Which two key elements does an effective organization include? - correct
answerHuman interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? -
correct answerIt established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. -
correct answer1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5) Conduct
candidate interviews, 6) Follow up interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? - correct
answerAchievement of company goals
Which step in the organizing process results in management group work activities into
units within the organization? - correct answerDepartmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sits. Which type of competitive advantage is this
company leveraging? - correct answerCustomer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and
special sales? - correct answerEveryday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - correct answerWhen demand for the product is
driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - correct answerAn affinity program
, Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - correct
answerPersonal Selling
What three factors should be addressed in a successful marketing plan? Choose 3
answers. - correct answerTarget Market, Sales revenue goals, Plan implementation
timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
answers - correct answerRace and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - correct answerBuyers face organizational influences in
addition to their own preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers - correct answercultural
homogeneity, mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers. - correct answerConsumable supplies,
accessories to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an the lotion as an insect repellent as well. In which three product life cycle
extension strategies did this company engage? Choose 3 answers - correct
answerAdding new users, finding new uses for the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - correct answerIt conveys an image, it depicts
trademark protection, it reflects brand equity.
A customer has purchased a product twice and intends to do so again. Which stage of
brand loyalty is this customer in? - correct answerBrand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - correct answerretail
Which three tasks are key responsibilities of operations managers? Choose 3 answers -
correct answerPlanning the overall production process, implementing the production
plan, determine the best layout for the firm's facilities.
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers -
correct answerA JIT system seeks to eliminate anything that does not add value in
operations activities, production using JIT reduces a firm's inventory costs.
Study Guide | 100% Pass Guarantee
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - correct
answerEvaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - correct answerIncreased number of direct reports per manager
Which two key elements does an effective organization include? - correct
answerHuman interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? -
correct answerIt established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. -
correct answer1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5) Conduct
candidate interviews, 6) Follow up interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? - correct
answerAchievement of company goals
Which step in the organizing process results in management group work activities into
units within the organization? - correct answerDepartmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sits. Which type of competitive advantage is this
company leveraging? - correct answerCustomer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and
special sales? - correct answerEveryday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - correct answerWhen demand for the product is
driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - correct answerAn affinity program
, Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - correct
answerPersonal Selling
What three factors should be addressed in a successful marketing plan? Choose 3
answers. - correct answerTarget Market, Sales revenue goals, Plan implementation
timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
answers - correct answerRace and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - correct answerBuyers face organizational influences in
addition to their own preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers - correct answercultural
homogeneity, mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers. - correct answerConsumable supplies,
accessories to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an the lotion as an insect repellent as well. In which three product life cycle
extension strategies did this company engage? Choose 3 answers - correct
answerAdding new users, finding new uses for the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - correct answerIt conveys an image, it depicts
trademark protection, it reflects brand equity.
A customer has purchased a product twice and intends to do so again. Which stage of
brand loyalty is this customer in? - correct answerBrand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - correct answerretail
Which three tasks are key responsibilities of operations managers? Choose 3 answers -
correct answerPlanning the overall production process, implementing the production
plan, determine the best layout for the firm's facilities.
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers -
correct answerA JIT system seeks to eliminate anything that does not add value in
operations activities, production using JIT reduces a firm's inventory costs.
