10/31/25, 6:27 PM Marketing 3000 UGA Grantham Final Questions and Answers Flashcards | Quizlet
Marketing 3000 UGA Grantham Final Questions
and Answers
Save
Practice questions for this set
Learn 1/6 Study with Learn
One or more intermediaries work with manufactuers to provide goods /
services to consumers.
Choose an answer
1 Marketing 2 Indirect marketing Channel
3 Value 4 Price
Don't know?
Terms in this set (139)
https://quizlet.com/1101432531/marketing-3000-uga-grantham-final-questions-and-answers-flash-cards/?new 1/9
, 10/31/25, 6:27 PM Marketing 3000 UGA Grantham Final Questions and Answers Flashcards | Quizlet
Marketing
Marketing Plan 4 ps, pro forma statements, objectives, etc.
Marketing Mix 4 Ps Product Place Price Promotion
Product Creates Value - Goods services and ideas
Capturing Value - everything the buyer gives up
Price
money time and energy
Delivering the Value Proposition - getting it to the
Place
customer
Communicating the Value Proposition: informs
Promotion persuades, and reminds potential buyers about
product or service to influence opinions
B2C, B2B, C2C ...
Turn of century, good product will sell itself, doesnt
Product Oriented Era:
care about consumer wants or needs
During the Great Depression and WWII depended
Sales Oriented Era:
heavily on personal selling and advertising 1920-1950
After the war, customers became the kings;
Market Oriented Era manufacturers focused on what consumers wanted /
needed.
generally have transcended a production or selling
Value based marketing: orientation and attempt to discover and satisfy their
customer's wants and needs.
Value Get what you give
Customers act as collaborators with a manufacturer or
retailer to create the product or service
Value co creation:
Nike lets their customers create their own shoes.
https://quizlet.com/1101432531/marketing-3000-uga-grantham-final-questions-and-answers-flash-cards/?new 2/9
Marketing 3000 UGA Grantham Final Questions
and Answers
Save
Practice questions for this set
Learn 1/6 Study with Learn
One or more intermediaries work with manufactuers to provide goods /
services to consumers.
Choose an answer
1 Marketing 2 Indirect marketing Channel
3 Value 4 Price
Don't know?
Terms in this set (139)
https://quizlet.com/1101432531/marketing-3000-uga-grantham-final-questions-and-answers-flash-cards/?new 1/9
, 10/31/25, 6:27 PM Marketing 3000 UGA Grantham Final Questions and Answers Flashcards | Quizlet
Marketing
Marketing Plan 4 ps, pro forma statements, objectives, etc.
Marketing Mix 4 Ps Product Place Price Promotion
Product Creates Value - Goods services and ideas
Capturing Value - everything the buyer gives up
Price
money time and energy
Delivering the Value Proposition - getting it to the
Place
customer
Communicating the Value Proposition: informs
Promotion persuades, and reminds potential buyers about
product or service to influence opinions
B2C, B2B, C2C ...
Turn of century, good product will sell itself, doesnt
Product Oriented Era:
care about consumer wants or needs
During the Great Depression and WWII depended
Sales Oriented Era:
heavily on personal selling and advertising 1920-1950
After the war, customers became the kings;
Market Oriented Era manufacturers focused on what consumers wanted /
needed.
generally have transcended a production or selling
Value based marketing: orientation and attempt to discover and satisfy their
customer's wants and needs.
Value Get what you give
Customers act as collaborators with a manufacturer or
retailer to create the product or service
Value co creation:
Nike lets their customers create their own shoes.
https://quizlet.com/1101432531/marketing-3000-uga-grantham-final-questions-and-answers-flash-cards/?new 2/9
