10/31/25, 6:24 PM Marketing 3000 Final Grantham Questions and Answers Flashcards | Quizlet
Marketing 3000 Final Grantham Questions and
Answers
Save
Terms in this set (298)
Primary ethical decision how to balance shareholder interests with the needs
for managers of society
-a branch of ethical study that examines ethical rules
and principles within a commercial context, the
various moral or ethical problems that might arise in a
Business ethics
business setting, and any special duties or obligations
that apply to persons engaged in commerce
-moral or ethical dilemmas in a business setting
ethical problems that are specific to the domain of
Marketing ethics
marketing
a representation, omission, act, or practice in an
Deceptive advertising advertisement that is likely to mislead consumers
acting reasonably under the circumstances
The marketing profession the root cause of a host of ethical lapses
is often singled out among
business disciples as:
Short terms goals of the long term goals of the firm
employee must align with:
To align short term goals have a strong ethical climate, explicit rules for
with long term goals of governing transactions including a code of ethics, and
the firm, firms must: a system for rewarding and punishing behavior
https://quizlet.com/1101431341/marketing-3000-final-grantham-questions-and-answers-flash-cards/?new 1/12
, 10/31/25, 6:24 PM Marketing 3000 Final Grantham Questions and Answers Flashcards | Quizlet
American Marketing Statement of Ethics, which can serve as a foundation
Association (AMA) for marketers
provides a detailed, multi-
pronged
-refers to the voluntary action taken by a company to
address the ethical, social, and environmental impacts
of its business operations and the concerns of the
Corporate Social stakeholders
Responsibility (CSR) -AMA refers to it as the serious consideration of the
impact of a company's actions and operating in a way
that balances short-term profit needs with society's
long-term needs
Investors express more socially responsible
desire to invest in firms
that are:
1: identify issues
Ethical decision-making 2: gather info & identify stakeholders
framework 3: brainstorm & evaluate alternatives
4: choose a course of action
The center of all the consumer
marketing efforts
Immediate environment to company, competition, corporate partners
the consumer
aspects of the external environment that affect a
company's business, such as the culture,
demographics, social trends, technological advances,
Macroeconomic factors
economic situation, and political/regulatory
environment
[CDSTEP]
the set of values guiding beliefs, understandings, and
ways of doing things shared by members of a society;
Culture
exists on two levels: visible artifacts and underlying
values
https://quizlet.com/1101431341/marketing-3000-final-grantham-questions-and-answers-flash-cards/?new 2/12
Marketing 3000 Final Grantham Questions and
Answers
Save
Terms in this set (298)
Primary ethical decision how to balance shareholder interests with the needs
for managers of society
-a branch of ethical study that examines ethical rules
and principles within a commercial context, the
various moral or ethical problems that might arise in a
Business ethics
business setting, and any special duties or obligations
that apply to persons engaged in commerce
-moral or ethical dilemmas in a business setting
ethical problems that are specific to the domain of
Marketing ethics
marketing
a representation, omission, act, or practice in an
Deceptive advertising advertisement that is likely to mislead consumers
acting reasonably under the circumstances
The marketing profession the root cause of a host of ethical lapses
is often singled out among
business disciples as:
Short terms goals of the long term goals of the firm
employee must align with:
To align short term goals have a strong ethical climate, explicit rules for
with long term goals of governing transactions including a code of ethics, and
the firm, firms must: a system for rewarding and punishing behavior
https://quizlet.com/1101431341/marketing-3000-final-grantham-questions-and-answers-flash-cards/?new 1/12
, 10/31/25, 6:24 PM Marketing 3000 Final Grantham Questions and Answers Flashcards | Quizlet
American Marketing Statement of Ethics, which can serve as a foundation
Association (AMA) for marketers
provides a detailed, multi-
pronged
-refers to the voluntary action taken by a company to
address the ethical, social, and environmental impacts
of its business operations and the concerns of the
Corporate Social stakeholders
Responsibility (CSR) -AMA refers to it as the serious consideration of the
impact of a company's actions and operating in a way
that balances short-term profit needs with society's
long-term needs
Investors express more socially responsible
desire to invest in firms
that are:
1: identify issues
Ethical decision-making 2: gather info & identify stakeholders
framework 3: brainstorm & evaluate alternatives
4: choose a course of action
The center of all the consumer
marketing efforts
Immediate environment to company, competition, corporate partners
the consumer
aspects of the external environment that affect a
company's business, such as the culture,
demographics, social trends, technological advances,
Macroeconomic factors
economic situation, and political/regulatory
environment
[CDSTEP]
the set of values guiding beliefs, understandings, and
ways of doing things shared by members of a society;
Culture
exists on two levels: visible artifacts and underlying
values
https://quizlet.com/1101431341/marketing-3000-final-grantham-questions-and-answers-flash-cards/?new 2/12
