10/31/25, 4:14 PM MARK3000 Grantham-- Test 1 Questions and answers Flashcards | Quizlet
MARK3000 Grantham-- Test 1 Questions and
answers
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Practice questions for this set
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the position at which a particular market segment's ideal product would lie on
a perceptual map
Choose an answer
1 ideal point 2 marketing
3 societal orientation 4 product
Don't know?
Terms in this set (162)
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, 10/31/25, 4:14 PM MARK3000 Grantham-- Test 1 Questions and answers Flashcards | Quizlet
an organizational function and a set of processes for
creating, capturing, communicating, and delivering
marketing value to customers, and for managing customer
relationships in ways that benefit the organization and
its stakeholders
anticipating and determining the needs/wants of
marketing consumers and satisfying those needs through the use
of the "4 P's" to create long-term exchanges of value
-ratio of what is given up for what is obtained
-both parties must believe they are getting this for the
value
exchange to take place
-created through the marketing mix
4 P's product, price, place, promotion
creating value through a variety of offerings (goods,
product
services, and ideas) to satisfy customer needs
-capturing value
-everything a buyer gives up in exchange for the
price product
-must be amount customer is willing to pay and which
gives a profit
-delivering value
-place or supply chain management
place
-all activities needed to get the product to the right
customer when the customer wants it
-communicating value
-communication that informs, persuades, and reminds
promotion
potential buyers about a product or service
-to influence their opinions or elicit a response
-focus is on internal capability and technology
production orientation
-what does the firm do best?
-focus is on aggressive sales techniques
sales orientation
-how can we sell more of what we have?
https://quizlet.com/1101380264/mark3000-grantham-test-1-questions-and-answers-flash-cards/?new 2/10
MARK3000 Grantham-- Test 1 Questions and
answers
Save
Practice questions for this set
Learn 1 /7 Study with Learn
the position at which a particular market segment's ideal product would lie on
a perceptual map
Choose an answer
1 ideal point 2 marketing
3 societal orientation 4 product
Don't know?
Terms in this set (162)
https://quizlet.com/1101380264/mark3000-grantham-test-1-questions-and-answers-flash-cards/?new 1/10
, 10/31/25, 4:14 PM MARK3000 Grantham-- Test 1 Questions and answers Flashcards | Quizlet
an organizational function and a set of processes for
creating, capturing, communicating, and delivering
marketing value to customers, and for managing customer
relationships in ways that benefit the organization and
its stakeholders
anticipating and determining the needs/wants of
marketing consumers and satisfying those needs through the use
of the "4 P's" to create long-term exchanges of value
-ratio of what is given up for what is obtained
-both parties must believe they are getting this for the
value
exchange to take place
-created through the marketing mix
4 P's product, price, place, promotion
creating value through a variety of offerings (goods,
product
services, and ideas) to satisfy customer needs
-capturing value
-everything a buyer gives up in exchange for the
price product
-must be amount customer is willing to pay and which
gives a profit
-delivering value
-place or supply chain management
place
-all activities needed to get the product to the right
customer when the customer wants it
-communicating value
-communication that informs, persuades, and reminds
promotion
potential buyers about a product or service
-to influence their opinions or elicit a response
-focus is on internal capability and technology
production orientation
-what does the firm do best?
-focus is on aggressive sales techniques
sales orientation
-how can we sell more of what we have?
https://quizlet.com/1101380264/mark3000-grantham-test-1-questions-and-answers-flash-cards/?new 2/10
