10/31/25, 4:22 PM MARK 3000 Grantham Exam 3 Flashcards | Quizlet
Social Science Business Marketing
MARK 3000 Grantham Exam 3
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Adv Principles Exam 1 Chapter 8, 9 & 10 MKG 400 exam 2 study guide Deca E
19 terms 25 terms 57 terms 25 terms
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Practice questions for this set
Learn 1 /7 Study with Learn
measure of how often the audience is exposed to a communication within a specified
period of time
Choose an answer
1 AIDA Model 2 social media
3 tangible cues 4 frequency
Don't know?
Terms in this set (174)
A common model of the series of mental stages through which consumers move as a
AIDA Model result of marketing communications: Awareness leads to Interests, which lead to
Desire, which leads to Action.
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, 10/31/25, 4:22 PM MARK 3000 Grantham Exam 3 Flashcards | Quizlet
Measures how many consumers in a market are familiar with the brand and what it
stands for; created through repeated exposures of the various brand elements
brand awareness
(brand name, logo, symbol, character, packaging, or slogan) in the firm's
communications to consumers.
An awareness metric that occurs when consumers recognize a name (e.g., of a
aided recall
brand) that has been presented to them.
a prominent place in people's memories that triggers a response without them
top-of-mind awareness
having to put any thought into it
lagged effect a delayed response to a marketing communication campaign
a paid form of communication delivered through media from an identifiable source
advertising about an organization, product, service, or idea designed to persuade the receiver
to take some action now or in the future
the organizational function that manages the firm's communications to achieve a
variety of objectives, including building and maintaining a positive image, handling or
Public Relations (PR)
heading off unfavorable stories or events, and maintaining positive relationships with
the media
Special incentives or excitement-building programs that encourage the purchase of
sales promotions a product or service, such as coupons, rebates, contests, free samples, and point-of-
purchase displays.
The two-way flow of communication between a buyer and a seller that is designed to
personal selling
influence the buyer's purchase decision.
sales and promotional techniques that communicate directly with target customers
direct marketing
to generate a response or transaction
mobile marketing marketing through wireless handheld devices such as smartphones or tablets
An online diary with periodic posts; corporate blogs are a new form of marketing
blog (weblog)
communications.
the online and mobile technologies that distribute content to facilitate interpersonal
social media interactions, with the assistance of various firms that offer platforms, services, and
tools to help consumers and firms build their connections
an IMC budgeting method that determines the cost required to undertake specific
Objective-and-Task Method tasks to accomplish communication objectives; process entails setting objectives,
choosing media, and determining costs
budgeting methods that base the IMC budget on either the firm's share of the
Rule-of-Thumb methods market in relation to competition, a fixed percentage of forecasted sales, or what is
left after other operating costs and forecasted sales have been budgeted
measure of how often the audience is exposed to a communication within a
frequency
specified period of time
Measure of consumers' exposure to marketing communications; the percentage of
reach the target population exposed to a specific marketing communication, such as an
advertisement, at least once.
measure used for various media advertising - print, radio, or television; GRP = reach x
gross rating points (GRP)
frequency
Software used to assess how much time viewers spend on particular web pages and
web tracking software
the number of pages they view.
social shopping using the internet to communicate about product preferences with other shoppers
an activity used in online searches to increase the visibility of a firm by using paid
search engine marketing (SEM)
searches to appear higher up in search results
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Social Science Business Marketing
MARK 3000 Grantham Exam 3
5.0 (2 reviews)
Save
Students also studied
Adv Principles Exam 1 Chapter 8, 9 & 10 MKG 400 exam 2 study guide Deca E
19 terms 25 terms 57 terms 25 terms
stout_paigeh Preview curtinmaeve05 Preview Anna_Moore518 Preview quiz
Practice questions for this set
Learn 1 /7 Study with Learn
measure of how often the audience is exposed to a communication within a specified
period of time
Choose an answer
1 AIDA Model 2 social media
3 tangible cues 4 frequency
Don't know?
Terms in this set (174)
A common model of the series of mental stages through which consumers move as a
AIDA Model result of marketing communications: Awareness leads to Interests, which lead to
Desire, which leads to Action.
https://quizlet.com/795778981/mark-3000-grantham-exam-3-flash-cards/ 1/6
, 10/31/25, 4:22 PM MARK 3000 Grantham Exam 3 Flashcards | Quizlet
Measures how many consumers in a market are familiar with the brand and what it
stands for; created through repeated exposures of the various brand elements
brand awareness
(brand name, logo, symbol, character, packaging, or slogan) in the firm's
communications to consumers.
An awareness metric that occurs when consumers recognize a name (e.g., of a
aided recall
brand) that has been presented to them.
a prominent place in people's memories that triggers a response without them
top-of-mind awareness
having to put any thought into it
lagged effect a delayed response to a marketing communication campaign
a paid form of communication delivered through media from an identifiable source
advertising about an organization, product, service, or idea designed to persuade the receiver
to take some action now or in the future
the organizational function that manages the firm's communications to achieve a
variety of objectives, including building and maintaining a positive image, handling or
Public Relations (PR)
heading off unfavorable stories or events, and maintaining positive relationships with
the media
Special incentives or excitement-building programs that encourage the purchase of
sales promotions a product or service, such as coupons, rebates, contests, free samples, and point-of-
purchase displays.
The two-way flow of communication between a buyer and a seller that is designed to
personal selling
influence the buyer's purchase decision.
sales and promotional techniques that communicate directly with target customers
direct marketing
to generate a response or transaction
mobile marketing marketing through wireless handheld devices such as smartphones or tablets
An online diary with periodic posts; corporate blogs are a new form of marketing
blog (weblog)
communications.
the online and mobile technologies that distribute content to facilitate interpersonal
social media interactions, with the assistance of various firms that offer platforms, services, and
tools to help consumers and firms build their connections
an IMC budgeting method that determines the cost required to undertake specific
Objective-and-Task Method tasks to accomplish communication objectives; process entails setting objectives,
choosing media, and determining costs
budgeting methods that base the IMC budget on either the firm's share of the
Rule-of-Thumb methods market in relation to competition, a fixed percentage of forecasted sales, or what is
left after other operating costs and forecasted sales have been budgeted
measure of how often the audience is exposed to a communication within a
frequency
specified period of time
Measure of consumers' exposure to marketing communications; the percentage of
reach the target population exposed to a specific marketing communication, such as an
advertisement, at least once.
measure used for various media advertising - print, radio, or television; GRP = reach x
gross rating points (GRP)
frequency
Software used to assess how much time viewers spend on particular web pages and
web tracking software
the number of pages they view.
social shopping using the internet to communicate about product preferences with other shoppers
an activity used in online searches to increase the visibility of a firm by using paid
search engine marketing (SEM)
searches to appear higher up in search results
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