Marketing 3810 Exam 1 Questions AND Correct Answers
4 Ps - ✔✔product, price, place and promotion
analytics - ✔✔researchers who analyze these large data sets
to make sense of them for marketers
aspirant groups - ✔✔A group that influences another group's
behavior without any formal relationship.
attitude - ✔✔a feeling of like or dislike for something
B2B - ✔✔business to business marketing
B2C - ✔✔business to consumer marketing
brand name - ✔✔name applied by an
manufacturer/organization to a particular product or service
meant to differentiate that product from others
buying center - ✔✔the group that makes a purchase decision
for a business
,casual research - ✔✔seeks to determine the effect of one
variable on another
cognitive dissonance - ✔✔the mental discomfort that occurs
when someone has contradictory thoughts, beliefs, or values
or has conflicting values
cohabitation - ✔✔couples living in households as unmarried
partners
company sponsored information - ✔✔External information
from sources inside a company or brand; least credible
competitive advantage - ✔✔an advantage gained by offering
greater customer value
consumer bill of rights - ✔✔US legislation that establishes
consumers' rights. includes: the right to be informed, right to
safety, right to choose, and right to be heard
, consumer protection safety commission (CPSC) - ✔✔protects
consumers from potentially dangerous products
contextual influencea - ✔✔situational factors that influence a
decision
culture - ✔✔the shared beliefs, values, perceptions,
preferences, and behaviors of a group
customer experience - ✔✔the customer's thoughts, feelings,
and behaviors before, during, and after an exchange
customer relationship marketing - ✔✔companies focus their
efforts on understanding the target market so that they build
a relationship with customers over time
customers - ✔✔include the opposite partner in an exchange
and have the most significant impact on an exchange because
different customers want different things from an exchange
data mining - ✔✔the capability of technology to sift through
data to search for patterns
4 Ps - ✔✔product, price, place and promotion
analytics - ✔✔researchers who analyze these large data sets
to make sense of them for marketers
aspirant groups - ✔✔A group that influences another group's
behavior without any formal relationship.
attitude - ✔✔a feeling of like or dislike for something
B2B - ✔✔business to business marketing
B2C - ✔✔business to consumer marketing
brand name - ✔✔name applied by an
manufacturer/organization to a particular product or service
meant to differentiate that product from others
buying center - ✔✔the group that makes a purchase decision
for a business
,casual research - ✔✔seeks to determine the effect of one
variable on another
cognitive dissonance - ✔✔the mental discomfort that occurs
when someone has contradictory thoughts, beliefs, or values
or has conflicting values
cohabitation - ✔✔couples living in households as unmarried
partners
company sponsored information - ✔✔External information
from sources inside a company or brand; least credible
competitive advantage - ✔✔an advantage gained by offering
greater customer value
consumer bill of rights - ✔✔US legislation that establishes
consumers' rights. includes: the right to be informed, right to
safety, right to choose, and right to be heard
, consumer protection safety commission (CPSC) - ✔✔protects
consumers from potentially dangerous products
contextual influencea - ✔✔situational factors that influence a
decision
culture - ✔✔the shared beliefs, values, perceptions,
preferences, and behaviors of a group
customer experience - ✔✔the customer's thoughts, feelings,
and behaviors before, during, and after an exchange
customer relationship marketing - ✔✔companies focus their
efforts on understanding the target market so that they build
a relationship with customers over time
customers - ✔✔include the opposite partner in an exchange
and have the most significant impact on an exchange because
different customers want different things from an exchange
data mining - ✔✔the capability of technology to sift through
data to search for patterns
