10/30/25, 4:57 PM COB 300 Marketing Tokman Final Exam questions and answers Flashcards | Quizlet
COB 300 Marketing Tokman Final Exam questions
and answers
Save
Terms in this set (33)
1. Problem Recognition - perceiving a need
What are the five stages in 2. Information Search - seeking value
the consumer decision 3. Alternative Evaluation - assessing value
making process? 4. Purchase Decision - buying value
5. Post-purchase Behavior - using value
Habitual - buying products consistently overtime
Explain the two types of
Impulsive - buying stuff on a last second decision, or
consumer behavior
something that you don't purchase often
Simple phrases or rules that people use to make
Explain heuristics judgements or make decisions. Used when you don't
have access to required information.
1. Marketing Mix - product, price, place, promotion
What influences the 2. Psychological - motivation, perception, beliefs
consumer decision 3. Situational - surroundings, purchase task
process? 4. Sociocultural - family, culture, social class
5. Consumer Involvement - extended, limited, routine
How does the It doesn't, same five stages
organization buying
process differ from
consumer buying
process?
What is SWAM? Small Women and Minority owned businesses
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, 10/30/25, 4:57 PM COB 300 Marketing Tokman Final Exam questions and answers Flashcards | Quizlet
1. New buy - long process with many people involved,
looking for the best solution
What are the 3 different
2. Straight Rebuy - short process with one person
buying situations that
involved, just looking for low prices
affect business behavior?
3. Modified Rebuy - medium length process, only a
few people involved. Looking for low prices.
Buyer-Seller - transactional with short term
Explain Buyer-Seller
agreements
Relationships vs. Supply
Partnerships - strategic alliances with long term
Partnerships
agreements
Do American companies Not always, many large companies in the U.S. have
make most of their greater foreign sales than U.S. sales. (Apple, IBM)
revenues from domestic
sales?
1. Tariffs - taxes
2. Boycotts and embargoes - prohibit purchases from
What are some examples
a specific country (North Korea, Cuba)
of trade barriers that
3. Monetary Barriers
prevent global trading?
4. Subsidies - subsidies given to domestic corn
farmers, allows corn to be exported very cheap
What are some obstacles Self Reference Criterion - unconscious reference to
that make it difficult for your own cultural values and knowledge as a basis for
international markets to decisions.
enter the domestic Ethnocentrism - belief that your own culture knows
market? best
1. Product Extension
2. Product Adaptation
What are five global
3. Communication Adaptation
marketing strategies?
4. Dual Adaptation
5. Product Invention
https://quizlet.com/1100944394/cob-300-marketing-tokman-final-exam-questions-and-answers-flash-cards/?new 2/6
COB 300 Marketing Tokman Final Exam questions
and answers
Save
Terms in this set (33)
1. Problem Recognition - perceiving a need
What are the five stages in 2. Information Search - seeking value
the consumer decision 3. Alternative Evaluation - assessing value
making process? 4. Purchase Decision - buying value
5. Post-purchase Behavior - using value
Habitual - buying products consistently overtime
Explain the two types of
Impulsive - buying stuff on a last second decision, or
consumer behavior
something that you don't purchase often
Simple phrases or rules that people use to make
Explain heuristics judgements or make decisions. Used when you don't
have access to required information.
1. Marketing Mix - product, price, place, promotion
What influences the 2. Psychological - motivation, perception, beliefs
consumer decision 3. Situational - surroundings, purchase task
process? 4. Sociocultural - family, culture, social class
5. Consumer Involvement - extended, limited, routine
How does the It doesn't, same five stages
organization buying
process differ from
consumer buying
process?
What is SWAM? Small Women and Minority owned businesses
https://quizlet.com/1100944394/cob-300-marketing-tokman-final-exam-questions-and-answers-flash-cards/?new 1/6
, 10/30/25, 4:57 PM COB 300 Marketing Tokman Final Exam questions and answers Flashcards | Quizlet
1. New buy - long process with many people involved,
looking for the best solution
What are the 3 different
2. Straight Rebuy - short process with one person
buying situations that
involved, just looking for low prices
affect business behavior?
3. Modified Rebuy - medium length process, only a
few people involved. Looking for low prices.
Buyer-Seller - transactional with short term
Explain Buyer-Seller
agreements
Relationships vs. Supply
Partnerships - strategic alliances with long term
Partnerships
agreements
Do American companies Not always, many large companies in the U.S. have
make most of their greater foreign sales than U.S. sales. (Apple, IBM)
revenues from domestic
sales?
1. Tariffs - taxes
2. Boycotts and embargoes - prohibit purchases from
What are some examples
a specific country (North Korea, Cuba)
of trade barriers that
3. Monetary Barriers
prevent global trading?
4. Subsidies - subsidies given to domestic corn
farmers, allows corn to be exported very cheap
What are some obstacles Self Reference Criterion - unconscious reference to
that make it difficult for your own cultural values and knowledge as a basis for
international markets to decisions.
enter the domestic Ethnocentrism - belief that your own culture knows
market? best
1. Product Extension
2. Product Adaptation
What are five global
3. Communication Adaptation
marketing strategies?
4. Dual Adaptation
5. Product Invention
https://quizlet.com/1100944394/cob-300-marketing-tokman-final-exam-questions-and-answers-flash-cards/?new 2/6
