10/30/25, 4:52 PM cob 300d - test 3 (ch 11-15) questions and answers Flashcards | Quizlet
cob 300d - test 3 (ch 11-15) questions and answers
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Practice questions for this set
Learn 1 /7 Study with Learn
having products available when the consumer wants them
Ex. i want to get a drink from the vending machine now
Greater access to particularly convenience-based products
Choose an answer
1 Time utility 2 Characteristics of Services
3 Who has the power in a channel? 4 Heterogeneity
Don't know?
Terms in this set (49)
- Intangibility
• Inseparability of production and consumption
• Perishability
Characteristics of Services
• Heterogeneity
• Client-based relationships
• Customer contact
The characteristic that a service is not physical and cannot be
perceived by the senses
Intangibility - Tangibility continuum
- Ex. restaurant dining experience
- Way more subjective
https://quizlet.com/1100941763/cob-300d-test-3-ch-11-15-questions-and-answers-flash-cards/?new 1/5
, 10/30/25, 4:52 PM cob 300d - test 3 (ch 11-15) questions and answers Flashcards | Quizlet
The quality of being produced and consumed at the
same time
Inseparability - Ex. haircutter has to be there to cut your hair
- Ex. pilot has to be there to fly the plane
- Service and service provider has to be there both
The inability of unused service capacity to be stored for
Perishability
future use
variation in quality
Ex. each time you get a haircut, it is different
Heterogeneity
Ex. training to reduce heterogeneity
Usually increases as the degree of labor intensiveness increases
interactions that result in satisfied customers who use a service
Client-based relationships
repeatedly over time
The level of interaction between provider and customer needed to
customer contact deliver the service
-physical appearance
4 types of utility created by time, place, possession, form
marketing channels
having products available when the consumer wants them
Time utility Ex. i want to get a drink from the vending machine now
Greater access to particularly convenience-based products
making products available in locations where customers wish to
Place utility
purchase them
Possession utility the customer has access to the product to use or to store for future use
formed by assembling, preparing, or otherwise refining the product to
Form utility
suit individual customer needs
an independent businessperson who sells complementary products of
several producers in assigned territories and is compensated through
commissions
Manufacturers' agent
- Represent any # of manufacturers
- Ex. wine agent represents different vineyards and promote products
to people
Who has the power in a channel? It depends!!
Intensity of Market Coverage : intensive, selective, exclusive
intensive distribution Using all available outlets to distribute a product
distribution that has more specialized attention compared to intensive
selective distribution - Using only some available outlets in an area to distribute a product
(ex. shopping products)
Using a single outlet in a fairly large geographic area to distribute a
exclusive distribution product
- high value to the customer (exclusive)
https://quizlet.com/1100941763/cob-300d-test-3-ch-11-15-questions-and-answers-flash-cards/?new 2/5
cob 300d - test 3 (ch 11-15) questions and answers
Save
Practice questions for this set
Learn 1 /7 Study with Learn
having products available when the consumer wants them
Ex. i want to get a drink from the vending machine now
Greater access to particularly convenience-based products
Choose an answer
1 Time utility 2 Characteristics of Services
3 Who has the power in a channel? 4 Heterogeneity
Don't know?
Terms in this set (49)
- Intangibility
• Inseparability of production and consumption
• Perishability
Characteristics of Services
• Heterogeneity
• Client-based relationships
• Customer contact
The characteristic that a service is not physical and cannot be
perceived by the senses
Intangibility - Tangibility continuum
- Ex. restaurant dining experience
- Way more subjective
https://quizlet.com/1100941763/cob-300d-test-3-ch-11-15-questions-and-answers-flash-cards/?new 1/5
, 10/30/25, 4:52 PM cob 300d - test 3 (ch 11-15) questions and answers Flashcards | Quizlet
The quality of being produced and consumed at the
same time
Inseparability - Ex. haircutter has to be there to cut your hair
- Ex. pilot has to be there to fly the plane
- Service and service provider has to be there both
The inability of unused service capacity to be stored for
Perishability
future use
variation in quality
Ex. each time you get a haircut, it is different
Heterogeneity
Ex. training to reduce heterogeneity
Usually increases as the degree of labor intensiveness increases
interactions that result in satisfied customers who use a service
Client-based relationships
repeatedly over time
The level of interaction between provider and customer needed to
customer contact deliver the service
-physical appearance
4 types of utility created by time, place, possession, form
marketing channels
having products available when the consumer wants them
Time utility Ex. i want to get a drink from the vending machine now
Greater access to particularly convenience-based products
making products available in locations where customers wish to
Place utility
purchase them
Possession utility the customer has access to the product to use or to store for future use
formed by assembling, preparing, or otherwise refining the product to
Form utility
suit individual customer needs
an independent businessperson who sells complementary products of
several producers in assigned territories and is compensated through
commissions
Manufacturers' agent
- Represent any # of manufacturers
- Ex. wine agent represents different vineyards and promote products
to people
Who has the power in a channel? It depends!!
Intensity of Market Coverage : intensive, selective, exclusive
intensive distribution Using all available outlets to distribute a product
distribution that has more specialized attention compared to intensive
selective distribution - Using only some available outlets in an area to distribute a product
(ex. shopping products)
Using a single outlet in a fairly large geographic area to distribute a
exclusive distribution product
- high value to the customer (exclusive)
https://quizlet.com/1100941763/cob-300d-test-3-ch-11-15-questions-and-answers-flash-cards/?new 2/5
