10/30/25, 4:44 PM COB300 - Marketing Exam 1 questions and questions Flashcards | Quizlet
COB300 - Marketing Exam 1 questions and questions
Save
Practice questions for this set
Learn 1 /7 Study with Learn
If you're a Cola product, you cant have the same positioning as Coca-Cola
Choose an answer
1 Marketing 2 Corporate Evolution - Marketing Concept
3 Marketing is consumer-___________ 4 Ownable
Don't know?
Terms in this set (163)
the art and science of identifying, understanding, acquiring and
Marketing
satisfying customers
Marketers world is mostly __________ of Outside
the corporate walls
_________ are why the organization customers; marketing
exists and __________ brings those
customers
What are the 4 P's in the marketing Product [features, name brand, packaging] Price [discounts and credit
mix? terms], Place [transportation, outlets], Promotion[advertising, PR]
Marketing is consumer-___________ centric
https://quizlet.com/1100937902/cob300-marketing-exam-1-questions-and-questions-flash-cards/?new 1/7
, 10/30/25, 4:44 PM COB300 - Marketing Exam 1 questions and questions Flashcards | Quizlet
What is the 1st step in marketing Understand/evaluate the environment....SWOT analysis
concept?
What is the 2nd step in marketing Identify and understand the target market
concept?
What is the 3rd step in marketing Create positioning and brand
concept?
What is the 4th step in how Develop marketing mix
marketing is done?
What is the 5th step in marketing Execute, evaluate, and adjust - constantly
concept?
Focus on the production
Corporate Evolution - Production
"If you build it, they will come"
Orientation
Focus on production/distribution efficiencies
Corporate Evolution - Sales Focus on production and sales
Orientation Firm builds what it wants -- customers have few alts.
Focus is shifted to customers
Corporate Evolution - Marketing Understanding who, what they want and how to satisfy...not perfect but
Concept better than competition
Persuade customers to obtain satisfaction from you
Deliver value in both the __________ product; customer experience
and the ________ ___________
Skill or expertise that an organization has..... you're better at this than
Core Competency
your competitors
a core competency that gives your firm an advantage over competitors
Competitive Advantage and delivers value....core competency aligned with with market
opportunity
Build a core competency that yields
_________ a competitive advantage
Competitive Advantage - Cost MUST be the low cost provider
Based Advantage
Differentiated product (something as small as wider variety of colors)
Superior Performance
Competitive Advantage -
Quality or reliability
Differentiation Based Advantage
Best-in-class service
Powerful brand
Niche strategy for competitive narrowly defined market....limited geography, limited resources,
advantage focused product line
How does the marketing plan differ New: Has more ambiguity and unknowns
between new and existing Nothing to base your predictions off of
products?
https://quizlet.com/1100937902/cob300-marketing-exam-1-questions-and-questions-flash-cards/?new 2/7
COB300 - Marketing Exam 1 questions and questions
Save
Practice questions for this set
Learn 1 /7 Study with Learn
If you're a Cola product, you cant have the same positioning as Coca-Cola
Choose an answer
1 Marketing 2 Corporate Evolution - Marketing Concept
3 Marketing is consumer-___________ 4 Ownable
Don't know?
Terms in this set (163)
the art and science of identifying, understanding, acquiring and
Marketing
satisfying customers
Marketers world is mostly __________ of Outside
the corporate walls
_________ are why the organization customers; marketing
exists and __________ brings those
customers
What are the 4 P's in the marketing Product [features, name brand, packaging] Price [discounts and credit
mix? terms], Place [transportation, outlets], Promotion[advertising, PR]
Marketing is consumer-___________ centric
https://quizlet.com/1100937902/cob300-marketing-exam-1-questions-and-questions-flash-cards/?new 1/7
, 10/30/25, 4:44 PM COB300 - Marketing Exam 1 questions and questions Flashcards | Quizlet
What is the 1st step in marketing Understand/evaluate the environment....SWOT analysis
concept?
What is the 2nd step in marketing Identify and understand the target market
concept?
What is the 3rd step in marketing Create positioning and brand
concept?
What is the 4th step in how Develop marketing mix
marketing is done?
What is the 5th step in marketing Execute, evaluate, and adjust - constantly
concept?
Focus on the production
Corporate Evolution - Production
"If you build it, they will come"
Orientation
Focus on production/distribution efficiencies
Corporate Evolution - Sales Focus on production and sales
Orientation Firm builds what it wants -- customers have few alts.
Focus is shifted to customers
Corporate Evolution - Marketing Understanding who, what they want and how to satisfy...not perfect but
Concept better than competition
Persuade customers to obtain satisfaction from you
Deliver value in both the __________ product; customer experience
and the ________ ___________
Skill or expertise that an organization has..... you're better at this than
Core Competency
your competitors
a core competency that gives your firm an advantage over competitors
Competitive Advantage and delivers value....core competency aligned with with market
opportunity
Build a core competency that yields
_________ a competitive advantage
Competitive Advantage - Cost MUST be the low cost provider
Based Advantage
Differentiated product (something as small as wider variety of colors)
Superior Performance
Competitive Advantage -
Quality or reliability
Differentiation Based Advantage
Best-in-class service
Powerful brand
Niche strategy for competitive narrowly defined market....limited geography, limited resources,
advantage focused product line
How does the marketing plan differ New: Has more ambiguity and unknowns
between new and existing Nothing to base your predictions off of
products?
https://quizlet.com/1100937902/cob300-marketing-exam-1-questions-and-questions-flash-cards/?new 2/7
