Entrepreneurship (NOCTI)Study Guide
Questions All Solved Correct 2025-
2026 Edition.
Promotion - Answer one of the four P's of the marketing mix
Product Promotion - Answer a promotional method used by businesses to convince prospects
to select their goods or services instead of a competitor's brands.
Institutional Promotion - Answer is a promotional method used to create a favorable image for
a business, help it advocate for change, or take a stand on trade or community issues.
Promotional Mix - Answer is the cost-effective combination of personal selling, advertising,
direct marketing, sales promotion, and public relations strategies to reach company goals.
Advertising - Answer is a form of nonperson promotion in which companies pay to promote
ideas, goods, or services.
Direct Marketing - Answer is a type of promotion that companies use to address individuals
directly and not through a third-party medium.
Social Media - Answer is electronic media that allows people with similar interests to
participate in a social network.
Sales Promotion - Answer represents all marketing activities that are directed at business or
retail customers to boost sales.
Public Relations - Answer activities help an organization to influence a target audience.
News Release - Answer is an announcement sent to the appropriate media outlets.
Publicity - Answer involves bringing news to newsworthy information about an organization to
the public's attention.
, Pull Policy - Answer directs promotional activities toward consumers.
Channel of distribution - Answer The path a product takes form its producer or manufacturer
to the final user.
Intermediaries - Answer Businesses involved in sales transactions that move products from the
manufacturer to the final user.
Wholesalers - Answer Businesses that buy large quantities of goods form manufacturers, store
the goods, then resell them to retailers.
Rack jobbers - Answer Manage inventory and merchandising for retailers by counting socks,
filling the shelves they needed, and maintaining store displays.
Drop shippers - Answer Own the goods they sell, but they do not physically handle the actual
products.
Retailers - Answer Sell goods to the final consumer for personal use.
Brick and mortar retailers - Answer Sell goods to customers from their own physical stores.
E-tailing - Answer Retailers selling products over the internet to the customer.
Agents - Answer Act as intermediaries by bringing buyers and sellers together.
Direct distribution - Answer Occurs when the producer sells goods or services directly to the
customer with no intermediaries.
Indirect Distribution - Answer Involves one or more intermediaries.
Exclusive distribution - Answer Involves distribution of a product in protected territories in a
given geographic area.
Questions All Solved Correct 2025-
2026 Edition.
Promotion - Answer one of the four P's of the marketing mix
Product Promotion - Answer a promotional method used by businesses to convince prospects
to select their goods or services instead of a competitor's brands.
Institutional Promotion - Answer is a promotional method used to create a favorable image for
a business, help it advocate for change, or take a stand on trade or community issues.
Promotional Mix - Answer is the cost-effective combination of personal selling, advertising,
direct marketing, sales promotion, and public relations strategies to reach company goals.
Advertising - Answer is a form of nonperson promotion in which companies pay to promote
ideas, goods, or services.
Direct Marketing - Answer is a type of promotion that companies use to address individuals
directly and not through a third-party medium.
Social Media - Answer is electronic media that allows people with similar interests to
participate in a social network.
Sales Promotion - Answer represents all marketing activities that are directed at business or
retail customers to boost sales.
Public Relations - Answer activities help an organization to influence a target audience.
News Release - Answer is an announcement sent to the appropriate media outlets.
Publicity - Answer involves bringing news to newsworthy information about an organization to
the public's attention.
, Pull Policy - Answer directs promotional activities toward consumers.
Channel of distribution - Answer The path a product takes form its producer or manufacturer
to the final user.
Intermediaries - Answer Businesses involved in sales transactions that move products from the
manufacturer to the final user.
Wholesalers - Answer Businesses that buy large quantities of goods form manufacturers, store
the goods, then resell them to retailers.
Rack jobbers - Answer Manage inventory and merchandising for retailers by counting socks,
filling the shelves they needed, and maintaining store displays.
Drop shippers - Answer Own the goods they sell, but they do not physically handle the actual
products.
Retailers - Answer Sell goods to the final consumer for personal use.
Brick and mortar retailers - Answer Sell goods to customers from their own physical stores.
E-tailing - Answer Retailers selling products over the internet to the customer.
Agents - Answer Act as intermediaries by bringing buyers and sellers together.
Direct distribution - Answer Occurs when the producer sells goods or services directly to the
customer with no intermediaries.
Indirect Distribution - Answer Involves one or more intermediaries.
Exclusive distribution - Answer Involves distribution of a product in protected territories in a
given geographic area.
