TikTok Media Buying Certification Exam
Questions and Answers
Question 1
Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools
Correct Answer
C. Analytics
Question 2
Which is the expected outcome for advertisers that use the Maximum Delivery
budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result
Correct Answer
B. Utilize the budget in full
Question 3
Which are benefits of using Business Center? (Select all that apply)
A. Ability to collaborate with advertiser's agency
B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
D. Set budgets across multiple campaigns
Correct Answer
A. Ability to collaborate with advertiser's agency & B. Set different roles and
permissions to team members
Page 1 of 21
,Question 4
Which measurement solution should be selected to understand if a campaign has
increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling
Correct Answer
B. Brand Lift
Question 5
A Spark ad is receiving negative comments, and the advertiser is concerned about
overall brand safety. Which steps can the advertiser take to combat negative
comments? (Select all that apply)
A. Add blocked word filters to TikTok Ads Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on their organic post
Correct Answer
A. Add blocked word filters to TikTok Ads Manager account & D. Ask the creator to
turn off comments on their organic post
Question 6
Which tools can advertisers use to help with the creation of scripts for TikTok Ads?
(Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut
Correct Answer
C. Creative Assistant & D. CapCut
Page 2 of 21
, Question 7
Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a campaign
C. Increasing the budget mid-campaign to increase reach
D. Terminating one ad group within the campaign while the campaign is in-flight
Correct Answer
A. Using two different sets of creatives for a specific campaign
Question 8
Which of the following is true for Spark ads?
A. Ability to promote organic videos as paid media ads
B. Ability to reduce auction costs across campaign
C. Ability to bypass the ad review process for ads
D. Ability to limit the video to only the followers of the advertiser on TikTok
Correct Answer
A. Ability to promote organic videos as paid media ads
Question 9
Which is true for the audience insights tool?
A. It provides audience data only related to your ad account
B. It provides recommended bidding for specific audiences
C. It provides audience data from 6 months ago
D. It provides potential and reached audience data
Correct Answer
D. It provides potential and reached audience data
Question 10
Which is an example of creative fatigue?
A. Cost per acquisition decreasing
B. Reduction in conversions vs. click-through rate
C. CPM increasing for the campaign
D. One set of creatives is outperforming another set in the same campaign
Correct Answer
B. Reduction in conversions vs. click-through rate
Page 3 of 21
Questions and Answers
Question 1
Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools
Correct Answer
C. Analytics
Question 2
Which is the expected outcome for advertisers that use the Maximum Delivery
budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result
Correct Answer
B. Utilize the budget in full
Question 3
Which are benefits of using Business Center? (Select all that apply)
A. Ability to collaborate with advertiser's agency
B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
D. Set budgets across multiple campaigns
Correct Answer
A. Ability to collaborate with advertiser's agency & B. Set different roles and
permissions to team members
Page 1 of 21
,Question 4
Which measurement solution should be selected to understand if a campaign has
increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling
Correct Answer
B. Brand Lift
Question 5
A Spark ad is receiving negative comments, and the advertiser is concerned about
overall brand safety. Which steps can the advertiser take to combat negative
comments? (Select all that apply)
A. Add blocked word filters to TikTok Ads Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on their organic post
Correct Answer
A. Add blocked word filters to TikTok Ads Manager account & D. Ask the creator to
turn off comments on their organic post
Question 6
Which tools can advertisers use to help with the creation of scripts for TikTok Ads?
(Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut
Correct Answer
C. Creative Assistant & D. CapCut
Page 2 of 21
, Question 7
Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a campaign
C. Increasing the budget mid-campaign to increase reach
D. Terminating one ad group within the campaign while the campaign is in-flight
Correct Answer
A. Using two different sets of creatives for a specific campaign
Question 8
Which of the following is true for Spark ads?
A. Ability to promote organic videos as paid media ads
B. Ability to reduce auction costs across campaign
C. Ability to bypass the ad review process for ads
D. Ability to limit the video to only the followers of the advertiser on TikTok
Correct Answer
A. Ability to promote organic videos as paid media ads
Question 9
Which is true for the audience insights tool?
A. It provides audience data only related to your ad account
B. It provides recommended bidding for specific audiences
C. It provides audience data from 6 months ago
D. It provides potential and reached audience data
Correct Answer
D. It provides potential and reached audience data
Question 10
Which is an example of creative fatigue?
A. Cost per acquisition decreasing
B. Reduction in conversions vs. click-through rate
C. CPM increasing for the campaign
D. One set of creatives is outperforming another set in the same campaign
Correct Answer
B. Reduction in conversions vs. click-through rate
Page 3 of 21
