Essay
Resisting temptation through cognitive strategies: can desires be down-regulated? “Guilty pleasure”: an appealing temptation
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References Goldsmith, K., Cho, E. K., & Dhar, R. (2012). When guilt begets pleasure: The positive effects of a negative emotion. Journal of Marketing Research, 49, 872– 881. Hofmann, W, & Van Dillen, L. F. (2012). Desire: The new hot spot in self-control research. Current Directions in P...
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