D174 OA PREP TEST EXAM WITH 100%
CORRECT ANSWERS 2025-2026
Which pricing strategy should a marketing manager suggest if the
company is looking to communicate a strong price-quality
relationship to the market? correct answers >> Price
skimming
A firm attempts to find a neutral set point for price that is neither
low enough to anger the competition nor high enough to put the
value proposition at risk with customers.
Which pricing strategy is the firm adopting? correct answers
>> Stability
What are the five primary activities of Porter's value chain?
correct answers >> Inbound logistics, operations, outbound
logistics, marketing and sales, service
Which term describes the integrated process of moving input
materials to the producer, moving in-process inventory through
the organization, and transferring finished goods out of the
organization through a channel of distribution? correct
answers >> Logistics
Which term describes the elimination of the middlemen from
transactions? correct answers >> Disintermediation
, Which term describes allowing other parties to execute specific
functions for another company so that company can focus on its
core business? correct answers >> Outsourcing
What is an exclusive dealing arrangement? correct answers
>> When a supplier creates an agreement that prohibits
intermediaries from selling competing organizations' products
Which promotional mix element is referred to as interactive
marketing? correct answers >> Digital and social media
marketing
According to the AIDA model, which type of advertising seeks to
help consumers gain awareness and initial interest and is used
mostly in the early growth stages of a product? correct
answers >> Pioneering
A company has a vision and mission to make education accessible
to everyone around the world. It has innovative products and has
developed an organization around capturing new opportunities to
execute the mission. Which strategic type is this categorized as?
correct answers >> Prospector
A company notices that a product sold well in a domestic market
but was stagnant in an emerging international market that had a
lower per capita income. Which factor did the company fail to
CORRECT ANSWERS 2025-2026
Which pricing strategy should a marketing manager suggest if the
company is looking to communicate a strong price-quality
relationship to the market? correct answers >> Price
skimming
A firm attempts to find a neutral set point for price that is neither
low enough to anger the competition nor high enough to put the
value proposition at risk with customers.
Which pricing strategy is the firm adopting? correct answers
>> Stability
What are the five primary activities of Porter's value chain?
correct answers >> Inbound logistics, operations, outbound
logistics, marketing and sales, service
Which term describes the integrated process of moving input
materials to the producer, moving in-process inventory through
the organization, and transferring finished goods out of the
organization through a channel of distribution? correct
answers >> Logistics
Which term describes the elimination of the middlemen from
transactions? correct answers >> Disintermediation
, Which term describes allowing other parties to execute specific
functions for another company so that company can focus on its
core business? correct answers >> Outsourcing
What is an exclusive dealing arrangement? correct answers
>> When a supplier creates an agreement that prohibits
intermediaries from selling competing organizations' products
Which promotional mix element is referred to as interactive
marketing? correct answers >> Digital and social media
marketing
According to the AIDA model, which type of advertising seeks to
help consumers gain awareness and initial interest and is used
mostly in the early growth stages of a product? correct
answers >> Pioneering
A company has a vision and mission to make education accessible
to everyone around the world. It has innovative products and has
developed an organization around capturing new opportunities to
execute the mission. Which strategic type is this categorized as?
correct answers >> Prospector
A company notices that a product sold well in a domestic market
but was stagnant in an emerging international market that had a
lower per capita income. Which factor did the company fail to
