STUKENT CH 1-13 EXAM QUESTIONS AND ANSWERS LATEST UPDATE

STUKENT CH 1-13 EXAM QUESTIONS AND ANSWERS LATEST UPDATE True or False: Marketing and Advertising are the same thing - Answers false True or False: If you increase the number of new customers in your business, you are guaranteed to grow your business. - Answers False True or False: Marketing is the process of communicating a company's value to the customer - Answers True What are the Four P's of Marketing? - Answers Price, Product, Place, Promotion True or False: Target Markets are identified groups of consumers who are most likely to purchase your product or service - Answers True Which common research method is best for getting a more in-depth look at consumers thought and ideas about a product or service - Answers focus groups True or False: Ads, emails, and text messages are all examples of marketing approaches - Answers True Why do companies need marketing? a) to acquire new customers b) to build customer awareness and loyalty c) to increase sales d) all of these - Answers d) all of these Which common research method is best for gathering demographic and quantitive data? - Answers Surveys According to the reading, before creating content, what question should you ask yourself? - Answers Who is the target audience? What is defined as a way for business to interact with people online? a) online networking b) online connecting c) social media marketing d) social media interactions - Answers c) social media marketing True or False: With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction - Answers True True or False: a social media marketing plan needs to be in place before your social media efforts begin - Answers True What was the first true social media network? a) LinkedIn b) Google c) Facebook d) MySpace - Answers Myspace What does the acronym SEO stand for? - Answers Search Engine Optimization True or False: Content marketing is a form of marking that involves creating and sharing online material that specifically promotes your brand - Answers false True or False: A key performance indicator is something you can measure - usually performance-based - that helps you evaluate the success of your business - Answers True Which of the following most closely represents the percentage of marketing executives who use social media as part of their marketing strategies a) over 50% b) over 90% c) over 10% d) over 75% - Answers b) over 90% What is the first step of the six-step process of a social media marketing plan? - Answers create social media marketing objectives and goals True or False: Most teenage YouTube subscribers trust influencer opinions over traditional celebrities - Answers True True or False: Your local floral shop has finally decided to implement a social media marketing strategy. You would be wise in telling them to start marketing on all of the social media platforms. - Answers False Under Armor is spending over ______ dollars on digital/social media marketing - Answers 235 million True or False: The key to success for any business on social media is how it connects with their audience on an authentic level. - Answers True True or False: A demographic of people most likely to be interested in your product or service is your target audience - Answers True